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Appeals to a persons sense of wanting to belong. People are encouraged to follow along, join the group, be “in” and NOT out, get on board the train… Everybody is saving money with Geico. Why aren’t you? None of my other math teachers give as many assignments as you do. Appeals to the use of specific words to evoke emotion: joy, fear, happiness, pity. Can be both positive and negative L’Oreal – because you’re worth it! Subway- Eat Fresh! Donate to a cause- abused animals… The Senator is such a snake in the grass. . Appeals to the use of a statistics even though they may be used improperly, BUT may not have actual numbers- (more, less, graphs…) 9 out of 10 dentists recommend it Colgate …growing, Longer, Fuller, Darker lashes With brand X, you get more for less money Focuses on competitors shortcomings instead of a product or candidates strengths, often using derogatory terms. Calling competitors bad names; or using images to show you are better than the other brands Does your DSL leave you hanging on the line? Why settle for less? Switch to Comcast highspeed internet. Tide is better than any other detergent. Bounty v. the leading competitor… Uses ordinary folks- moms, dads, babies… to sell the product by claiming to relate to everyday people. Like a good neighbor, State Farm is there. Pampers, breakfast foods, snacks… Unless it’s a celebrity or animated character, it’s probably using plain folks who are meant to look at the average person like you and me Uses high class products or names to push you to make a purchase and/or appeals to your sense to be smarter, richer, or in some way, better than the average. Think luxury and sophistication- ball gowns and fancy suits… BMW, Mercedes, Lexus, Audi, Fiat… Choosy mothers choose Jif. Appeals to the use of a person of power or trust. Michael Jordan wears Nike (and Hanes) Beyonce- “Got Milk?” Regular person who used a product and claims the benefits Dr. Smith loves to use his Camry to take long road trips! He even says, “I would rather not drive than drive something other than my Camry!” Connects feelings about one item to another through comparison. Using sex appeal to sell things- chips, burgers, cars, clothes, air freshener, ice cream… • https://www.google.com/search?q=transfer+advertising+examples&safe=strict&clien t=safari&rls=en&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwj5hdiTxPPPA hUIKyYKHal5AL8QsAQIHQ&biw=1278&bih=643 • John Kerry (2004 presidential candidate) is a freak/monster like Frankenstein Pick a product. It can be real or made-up Think about what kinds of people the product would be sold to determine target audience Think about what kind of persuasive device would help sell the product to those people Create an ad for your product using at least 3 of the persuasive devices - Create a “pitch” to sell your advertising campaign to the producers of your product - Include where your ad will appear (T.V., radio, Internet, magazine…) as well as who is your target audience - Practice presentation skills so you are sure to make good eye contact, use appropriate volume, pronounce words correctly… MUST write the following on presentation paper for posting on wall: 1) Name of product with a description Raisin Bran, cereal 2) Target audience older people wanting to eat healthy 3) Intended Mode of Advertisement TV and internet 4) Create an advertisement with a memorable slogan using 3 propaganda devices and describe it on your paper Older couple eating breakfast after a jog talk about how much more energy they have since they switched from their old brand cereal where the raisins were hard to find- “2 scoops of raisins in every bowl” Plain folks, loaded words, name-calling, misuse of statistics Get 3 note cards or similar size paper (cut it!) Identify 3 slogans or advertisements as you go through your day: on radio, billboard, TV… SIDE 1: Identify the name of the company and product. Write out the slogan and a brief description of the advertisement Jif peanut butter “Choosy moms choose Jif” SIDE 2: Identify and write the primary persuasive device used snob appeal *Loaded words can NOT be used– ALL ads use them, so find 3 DIFFERENT devices [do NOT repeat the focus device]