Transcript Cosmo The Fashion Library

Cosmo
The Fashion Library
Courtney Slack
Camren Morgan
Valentina Kuttnig
 Sell
designer cocktail dresses and accessories
 “Buy or Borrow”
 Prices range from $50 and up
 Located in Los Angeles
 Friendly store environment
 “Borrowing”


is cheaper
Also offer the “buying” option
Bridge category

Designer goods at lower prices
 Accessories

are not lendable
Dresses may be lent for three days, or
put on hold for up to a week in
advance
 Our

competition
Nordstroms, Macy’s, Lipsy London, Aldo, Cache


None allow consumers to borrow
Also sell cocktail dresses, shoes, and accessories for same
target market
 Customers
can “borrow” glamorous designer
dresses


Lower prices than buying at a
department store or boutique
Sets Cosmo apart from others
 Cocktail


parties
Sales
Virgin cocktails with purchase of $75 or more
 Advertising


7:00AM – 9:00AM & 4:00PM – 6:30PM on the radio
Television from 8:00PM – 11:00PM
 Memberships
 Free
samples
 Women



ages 19-35
Middle and upper class income ($75,000-$300,000
salary)
Most likely to go to dressy events and parties
Style of dresses, shoes, and accessories
is catered to them
 Los



Angeles, California
Wealthy people
Many parties and events
Appearance is important!
 Large

Fashion-conscious, high-class cities


cities throughout United States and Europe
New York City, Miami, Paris, London, Milan
This is a potential expansion plan
 Use



propaganda to get people interested
Sponsor groups
Advertising
Cocktail Parties
 More
locations
 Men’s Line

Casual dress shirts, pants, socks,
belts, shoes
Buying price:
$480
Selling price:
$530
Buying Price:
$300
Selling Price:
$400
Buying Price:
$260
Selling Price:
$300
Buying Price:
$40
Selling Price:
$68