Transcript Persuasive Techniques Intro 2010

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Propaganda Techniques
Introduction to Persuasive Writing
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PICTURE
START
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“Do You Buy It?” Quiz-Part 1
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“Do You Buy It?” Quiz-Part 2
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M’m m’m good.
You deserve a break today at
________.
Just do it.
Snap! Crackle! Pop!
Like a good neighbor, _____
is there.
It’s finger lickin’ good.
Melts in your mouth, not in
your hands.
I am stuck on ________, and
________s stuck on me.
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9. Have it your way, at
___________.
10. Leggo my _________.
11. They’rrrre GR-R-REAT!”
12. I don’t wanna grow up, I’m a
_____________ kid.
13. Give me a break! Give me a
break! Break me off a piece of
that __________ bar.
14. The Uncola.
15. I’m lovin it!
16. Think outside the box!
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“Do You Buy It?” Quiz
Bonus Round
My bologny has a first name, it’s __________.
My bologny has a second name it’s _________.
Oh! I love to eat it every day
And if you ask me why, I’ll say
Cause _______has a way with B-O-L-O-G-N-A.”
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Advertising
The Business of Persuasion
“Often advertising is not about keeping up
with the Joneses, but about separating
you from them. That’s especially true of
advertising directed at a particular group,
such as adolescents or young-adults…it’s
called “dog-whistle’ advertising because it
goes out at frequencies only dogs can
hear.”
Dr. James Twitchell
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Advertising
The Business of Persuasion
• What does Dr. Twitchell mean by his statement?
• Can you think of examples of ads that appeal to
you, but not to your parents?
• What is it that separates these ads from those
that appeal to your parents? Are there ‘set’
strategies or themes in advertisements geared
to your age group?
– What about younger children?
– What about senior citizens?
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Advertising
The Business of Persuasion
• Effective ads communicate a memorable
message in a persuasive way. These
messages are created to persuade or
coerce (force) you to think about a product
or service in a specific way.
– What is the message?
– Who is the audience?
– What persuasive techniques are used?
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What is Propaganda?
• Propaganda is the spreading of ideas, information, or
rumors for the purpose of influencing people.
• This type of writing encourages a reader or listener to
react favorably or unfavorably to particular products,
people, or ideas.
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Repetition
• Repetition is the technique used to
persuade by repeating the product name
at least four times.
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Bandwagon
• Bandwagon is persuading people to do
something by letting them know others are
doing it: making audience believe
“Everyone is doing or believing it.”
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Name comes from political background.
Parades for candidates were often led by
a loud band of musicians on a horse drawn
wagon. People who wanted to show support
for the candidate would climb on the
bandwagon.
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Testimonial
• Testimonial
propaganda uses the
words of a famous
person to persuade.
Most ads
spokespersons claim
to have personal
experience with the
product or issue.
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Transfer
HO,HO,HO!!
• Transfer propaganda
uses names or
pictures of famous
people but no direct
quotations.
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Emotional Words
• Emotional Words is a
propaganda
technique that uses
words to make others
feel strongly about
someone or
something. It appeals
to the viewers
feelings.
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Name Calling
• Name Calling is a propaganda technique
that represents any alternative viewpoints
negatively.
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Faulty Cause and Effect
• Faulty Cause and
Effect is a technique
that suggests that
because B follows A,
A must cause B.
• Just because two
events or two sets of
data are related, it
does not mean that
one caused the other.
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Compare and Contrast
• Compare and Contrast propaganda is
when the viewer is led to believe one
product or cause is better than another,
although no real proof is offered.
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Example of a Bullet Point Slide
• Bullet Point 1
• Bullet Point 2
– Sub Bullet
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Example of a chart
90
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East
West
North
South
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Picture slide
• Bullet 1
• Bullet 2
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Examples of default styles
• Text and lines are like
this
• Hyperlinks like this
• Visited hyperlinks like
this
Text box
With shadow
Text box
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Table
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