Transcript Methods of Persuasion

FAVORITES
On the Post-It I WILL GIVE YOU, respond to
the following questions.
What is your favorite:
1) Thing—material object you can’t live without
2) Commercial
3) TV Show & TV Channel
4) Magazine / book series / website (non
gaming)
5) Movie series OR actor/actress
Methods of Persuasion!
Bias and Techniques in the Media
In Your Notes…
 Write
down your own definition of “bias”
Methods of Persuasion
Often called, or referred to as…
Propaganda
 When
someone tries to change your
opinion
Bandwagon
 Everybody’s
in favor of it; join the crowd.
Plain Folks
 The
users of this product of proponents of
this course of action are simple, down-toearth people like you and me.
Card Stacking
 Distorting
truths.
or omitting facts; telling half-
Emotional Appeals
 Playing
on people’s emotions to promote
the war effort.
 Usually relies on evoking fear of the
perceived enemy, in the public.
Name Calling
 Stereotyping
label.
ideas or people with a bad
Demonizing
 Involves
portraying the enemy as purely
evil, menacing, ambiguity, and aggressive.
 Removes all ambiguity as to whom the
public should hate.
 Enemy may be portrayed as a hairy beast
or the devil himself.
Glittering Generalities
 Using
“good” labels, such as democratic,
patriotic, amazing, beautiful, and exciting,
that are unsupported by facts.
Catchy Slogans
 Involves
memorable phrases to foster
support for the war effort.
 For example, “Remember the Alamo” or
“Remember the Maine.”
Testimonials
 Seeking
support for an idea or product by
having it endorsed by a famous person
such as a sports figure or movie star.
Transfer
 Associating
a respected person or idea
with whatever is being promoted, such as
picturing a well-known athlete in a
breakfast cereal advertisement.
Snob Appeal
 Only
the richest, most important, or most
discerning people like this idea or product.
Patriotic Appeal
 Involves
patriotic language or symbols to
appeal to national pride.
Humor or Caricatures
 Involves
capturing the viewer’s attention
through the use of humor to promote the
cause.
 The enemy is the butt of jokes.
Methods of Persuasion
Quick Review
 Definition
of Bias: the personal judgments
that individuals make in their day-to-day
lives

Authors, speakers, teachers… everyone!
 Propaganda:
when someone tries to
change your opinion

Spreads false information in order to harm
someone’s reputation
Make This Chart
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Technique
How Do You Know?
What Clues?