Transcript Who uses Propaganda? - Mr. Wnorowski`s Class

Principles of
Government
MR. S. WNOROWSKI
ROOM 252
PREVIEW

Watch First and read along: MLK Speech

Five score years ago, a great American, in whose symbolic shadow we stand signed the
Emancipation Proclamation. This momentous decree came as a great beacon light of hope
to millions of Negro slaves who had been seared in the flames of withering injustice. It came
as a joyous daybreak to end the long night of captivity. But one hundred years later, we
must face the tragic fact that the Negro is still not free.

"One hundred years later, the life of the Negro is still sadly crippled by the manacles of
segregation and the chains of discrimination. One hundred years later, the Negro lives on a
lonely island of poverty in the midst of a vast ocean of material prosperity.

One hundred years later, the Negro is still languishing in the corners of American society and
finds himself an exile in his own land.

So we have come here today to dramatize an appalling condition. In a sense we have
come to our nation's capital to cash a check. When the architects of our republic wrote the
magnificent words of the Constitution and the Declaration of Independence, they were
signing a promissory note to which every American was to fall heir.

So we have come to cash this check -- a check that will give us upon demand the riches of
freedom and the security of justice. We have also come to this hallowed spot to remind
America of the fierce urgency of now. This is no time to engage in the luxury of cooling off or
to take the tranquilizing drug of gradualism. Now is the time to rise from the dark and
desolate valley of segregation to the sunlit path of racial justice. Now is the time to open the
doors of opportunity to all of God's children. Now is the time to lift our nation from the quick
sands of racial injustice to the solid rock of brotherhood.
PREVIEW

Read and analyze the chosen excerpt

Analyze it and determine what type of speech is this:

Persuasive / Best Man / Demonstration / Tribute / Motivation

Cite evidence to support your answers
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Complete A.P.P.A.R.T.S. Form and be prepared to share.
Whose voice guides your
choice?
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Propaganda techniques in the media
How do you decide who is the best
candidate…
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or which is the
best toothpaste ?
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Looking for facts to back up your choice
is an excellent idea, but find out who is
presenting those facts.
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Are they facts at all, or is the
advertiser using propaganda
techniques to persuade you?
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What is propaganda


“Propaganda is the
deliberate, systematic
attempt to shape
perceptions, manipulate
cognitions, and direct
behavior to achieve a
response that furthers the
desired intent of the
propagandist.”
—Jowett &
O'Donnell, Propaganda and
Persuasion
What are Propaganda
techniques?
• Propaganda is designed to
persuade.
• Its purpose is to influence your
opinions, emotions, attitudes,
or behavior.
• It seeks to “guide your choice.”
Five characteristics of
propaganda
1. Propaganda is in the eye
of the beholder.

“I’m persuading. The other
guy is using propaganda.”
2. Propaganda has a strong
ideological bent.

example: PETA, Queer
Nation, or the Army of God
3. Propaganda is institutional
in nature. It is practiced by
organized groups
 governments,
corporations, social
movements, special
interests
4. Propaganda relies on
mass persuasion
 television, radio, Internet,
billboards
5. Propaganda tends to rely
on ethically suspect
methods of influence.

deception, distortion,
misrepresentation, or
suppression of information.
Who uses Propaganda?
•Military
•Media
•Advertisers
•Politicians
•You and I
What are some of the techniques
used to persuade us?
•Bandwagon
•Name-calling
•Testimonial
•Glittering Generality
•Plain-folks appeal
•Transfer
•Emotional words
•Faulty Reasoning
•Fear
Bandwagon
•Everybody is doing this.
•If you want to fit in, you need to “jump on the
bandwagon” and do it too.
•The implication is that you must JOIN in to FIT in.
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For example:
If the whole world
uses this VISA card,
you must need one
too.
Or Support your
favorite team Bulls
Bank of the World Visa CardYou can use it from Tennessee to
Timbuktuanywhere you travel in whole wide
world !!
Sign up today at www.bowvisa.com
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Name-calling
•A negative word or feeling is attached to an idea, product, or
person.
• If that word or feeling goes along with that person or idea, the
implication is that we shouldn’t be interested in it.
Donald vs. Jeb
For example:
Do we want a mayor who will leave us in debt?
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Spending grew 100% under Mayor
Moneybags!
Testimonial
•A famous person endorses an idea, a product, a
candidate.
•If someone famous uses this product, believes this idea,
or supports this candidate, so should we.
For example:
If we drink milk we will all be
as famous as Milly the
model.
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Milly the Model
asks, “Got Milk?”
Glittering Generality
•A commonly admired virtue is used to inspire positive
feelings for a person, idea, or product.
•Words like truth, democracy, beauty, timeless are examples
of those general terms.
For example:
If you want to
be brighter,
you’ll support
Bill Brite.
Campaign Ads
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Look on the bright
side!
Vote for Bill Brite !
Plain-folks appeal
This idea, product, or person is associated with
normal, everyday people and activities.
For Example:
We want a Jim Smith, a mayor who supports the regular
American worker.
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Vote for Smith
Transfer
•Symbols, quotes, or images of famous people are used to
convey a message.
•The message may not necessarily be associated with
them.
For example:
Joe uses symbols of America
to tie his restaurant to
American values for
Independence Day.
Celebrate
the American
Way this 4th
of JulyEat at Joe’s
Joe’s Barbeque
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Emotional words
•Words that leave us with positive feelings are used to
describe a product, person, or idea.
•We associate those words and, therefore, those positive
feelings with the product.
For example:
What feelings are
inspired by the words
“true love”? If you wear
this cologne will
someone fall in love
with you?
True Love
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Faulty Reasoning
•Factual supporting details are used though
they do not support the conclusion. It works
like this:
•Christians believe in God.
•Muslims believe in God.
•Christians are Muslims.
For example:
Does this mean that
teachers need medication
to keep their cool during
the school day ?
More teachers
recommend Calmme to help them
make it through the
day
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Fear
•Our fears are displayed.
•Ideas, candidates, or products
are shown to put our fears to rest.
For example:
If you use Safety Ware it
will people from stealing
your identity-or will it?
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Guard against
Identity theft
Use Safety Ware
www.safetyware.com
How do we make sure that we are making informed
choices,
instead of allowing others
to sway us in our decisionmaking?
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We make our own choices when …
•we read and listen to reliable
sources,
•we watch for combinations of
truths and lies,
•we check for hidden messages,
•we watch for use of propaganda
techniques, and, most importantly
•WHEN WE LISTEN TO OUR OWN
VOICES !
CARTOON ANALYSIS

Review the Cartoon /
Artwork

Analyze and determine
what type of propaganda is
being used
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7 Minutes
FURTHER RESEARCH

Do your own study of propaganda:
1.
Find 2 campaign adds from the current Presidential
Campaigns (Check Website)
2.
One from two different Candidates (Examples)
Trump / Jeb Bush / Hillary Clinton / Bernie Sanders
3.
Watch the add
4.
Analyze its content using the forms of Propaganda discussed
5.
Determine whether or not it is effective / Believable
6.
Fact-Check the add at: Fact-Check.org