Transcript About Blended Learning - MoserCollegeHypermediaSyllabi

course syllabus
b l e n d e d
m o d e l
student version
evening classes
MBA 661
Marketing
Management
home
Cover
about
expectations
resources
course
overview
learning
outcomes
Benedictine Hallmarks 2011-2012
STABILITY  STEWARDSHIP
IDEA
schedule &
sessions
next
course syllabus
Addresses the educational
needs of adult students by
developing and providing
engaging, relevant and
accelerated programs.
blended model
MBA 661
Enhances scholarship,
leadership skills, social
responsibility, and promotes
life-long learning.
Provides high-quality, easily
accessible educational
opportunities for adult
learners.
Marketing Management
Enables adults to earn
specific undergraduate and
graduate degrees while
maintaining their personal and
professional commitments.
student version
contents links
about this document
about Moser College
about blended learning
hallmarks of a Benedictine education
student expectations
attendance policy
submission of work
netiquette
_________________________
IDEA objectives & IDEA description
course overview
required textbooks
grading scale
learning outcomes
course schedule
external links
financial aid
library resources
Academic Honesty Policy
APA formatting and style
APA resources for students
Student Success Center (SSC)
services for students with disabilities
_________________________
Benedictine Current Students
Moser Center Student Information
Student Login to D2L
Student E-Mail Login
Academic Calendars
BenUConnect  MyBenU
Develops new degree and
non-degree programs that
address the expressed needs of
the professional community.
Moser College Mission
Statement: Moser College
embodies the values of respect,
excellence, collaboration, and
professionalism. We are
committed to delivering
innovative and dynamic
programs designed for adult
students who are dedicated to
enhancing their professional,
local, and global communities.
Moser College Vision
Statement: To be one of the
premier university colleges in
the nation.
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience
Discipline  Humility  Stewardship  Hospitality  Community
Benedictine
University
home
about
expectations
Margaret and Harold Moser Center
1832 Centre Point Circle
Naperville, IL 60563
resources
course
overview
learning
outcomes
Phone: (630)schedule
829-6289&
IDEA
sessions
Fax: (630) 829-1375
moser college mission and vision
2
Content Links
Marketing Management| MBA 661
About Your Program at Benedictine University – Moser College
About This Document
This is a hypermedia document – it has been built to mimic navigation on the
web. This document can also be viewed as a presentation or it can be printed
like a traditional document. We use this sort of document because it allows for
navigation links (hyperlinks) to text, graphics, audio/video, and the web. This
type of document also allows you to navigate in a nontraditional, nonlinear way
– by following the page links you are not bound to read or flip through the
document in any sort of order. This is yet another example of Moser College’s
commitment to advancements in technology and blended learning.
About Moser College
The Moser College of Adult & Professional Studies delivers its curricular
programs in a specifically designed structure deliberately oriented for working,
adult learners. The Moser College is committed to providing a learning
environment which extends beyond the classroom and is designed specifically
to meet the needs of its students and their employers by bringing a quality
educational experience without requiring the student to relocate or travel
extensively beyond their home area. Benedictine University's Moser College of
Adult & Professional Studies is fully accredited by the Higher Learning
Commission of the North Central Association of Colleges and Schools*.
* web path
Benedictine Univ
Academic Programs
Moser College
About Blended Learning
Blended learning is the integration of different learning environments: mainly
the online format with the face-to-face format, but may also include mobile
learning. Blended learning, also referred to as hybrid learning, relies on both
the advantages of digital/technology innovation and the methods of face-toface instruction. At Moser College, we use blended learning by combining
asynchronous online classroom sessions with a face-to-face classroom
environment. We alternate between the online session and the face-to-face
session in 5-week courses, with the A session being face-to-face and the B
session being online.
hallmarks of a Benedictine Education:
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
3
About
Marketing Management| MBA 661
The Ten Hallmarks of a Benedictine Education
A Benedictine Education
Based on the Rules of Saint Benedict, a Benedictine
Education is based on the Benedictine Wisdom
Tradition that sets as its goals the transformation of the
Human mind AND Heart and has at its foundation “The
Ten Hallmarks of a Benedictine Education”.
The Ten Hallmarks
Each academic year Moser College will be celebrating
two of the Hallmarks. This academic year 2011-2012,
the Hallmarks Stability and Stewardship have been
chosen. The ten hallmarks are:
1. Love of Christ and Neighbor
2. Prayer: a Life marked by liturgy, lection and
Mindfulness
3. Stability: commitment to the daily life of this place,
its heritage and tradition
4. Conversatio: the way of formation and
transformation
5. Obedience: a commitment to listening and
consequent action
6. Discipline: a way toward learning and freedom
7. Humility: knowledge of self in relation to God,
others and creation
8. Stewardship: responsible use of creation, culture
and the arts
9. Hospitality: openness to others
10. Community: call to serve the common good
home
about
expectations
resources
Portrait (1926) by Herman Nieg
(1849–1928); Heiligenkreuz Abbey, Austria
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
4
Hallmarks
Marketing Management| MBA 661
Student Expectations
Expectations of Students
In order to get the maximum use of the time available, it is expected that you
will:
•
Read the material to be covered in the class and complete required
assignments prior to attending the class/session;
•
Arrive/login to class/session prepared to participate actively;
•
Be prepared to actively participate in the collaborative activities of each
class/session; and
•
Always feel free to seek additional help from the instructor when the need
arises.
Attendance Policy
Students may not miss more than 25% of the live classroom sessions. Doing so
will result in an F for the course.
financial aid information
Submission of Work
All assignments are to be submitted into Desire 2 Learn (D2L) unless otherwise noted by instructor.
Assignments must be submitted by due date. Any assigned work submitted late for any unexcused
reason will receive a lowered grade. Please refer to your instructor’s late work policy located in D2L.
In the event that you miss an examination for due cause, arrangements must be made with the
instructor for a make-up examination. Important criteria concerning the submission of work:
•
Make-up examinations may differ from the original class examination.
•
Per University policy, assignments cannot be accepted by an instructor after the last day of the course.
•
Only discussions threads posted by 11:59 pm CST on the due date will count for grading purposes.
information concerning netiquette:
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
5
Expectations
Marketing Management| MBA 661
About Netiquette
What is Netiquette?
"Netiquette" stands for "Internet Etiquette", and refers to the set of practices which help to make the online
experiences pleasant for all involved. As you might expect, netiquette, like other forms of etiquette, is about
courtesy, manners, codes of behavior, protocols and respect. Netiquette primarily focuses on how we interact with
one another online, by being aware of: our use of language, others’ cultural background, conventional norms, and
other behaviors. Below you will find guidelines concerning the basics of online interaction. If it isn’t something you
would say or do in the face-to-face classroom, it is probably inappropriate in the online class as well.
Netiquette Basics
1. Follow the Golden Rule (“One should treat others as one would like others to treat oneself”)
2. Be ethical, fair, tolerant and mindful of others – avoid stereotyping, judgment and prejudice
3. Know the boundaries of particular cyberspaces – what is acceptable in a text or chatroom with friends may
not be appropriate in a classroom or in an online conversation with an instructor
4. Respect the time of others by: 1) using descriptive subject lines, 2) resizing images for the web, 3) providing
links instead of copying and pasting content, 5) using white space by inserting blank lines between paragraphs
and headers and 6) limiting your use of attachments
5. Copy the minimum number of people – it is tempting to send “email” or “message blasts” because it is easier
for the poster, but it is not easier for the reader
Inappropriate Online Usage
1. Avoid “flaming” – flaming is sending offensive, insulting or criticizing messages. This happens more often
online then in face-to-face interaction, because there is an illusion of anonymity.
2. Flaming is neither productive nor appropriate for the learning environment
3. Always avoid flaming when it comes to content and opinions, but also avoid it when it comes to grammar,
punctuation and spelling corrections
4. Avoid using CAPS if possible and never type messages in ALL CAPS – this is considered yelling and is often
seen as a form of aggression
5. Use emoticons ( :) , :( , :-) ) sparingly and avoid the use of JK, BRB, LOL and other text language
Confidentiality and Privacy
1.
2.
3.
4.
Email, messaging and posting are forms of written record and are just as permanent as a letter or document
Do not publicize your own or others’ personal information (such as email, phone numbers, last names etc.)
Respect copyright and cite any and all sources
Do not expect that your communications are private, instead assume all communications are public
For more information please review Netiquette by Virginia Shea
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
6
Netiquette
Marketing Management| MBA 661
Individual Development and Educational Assessment
IDEA Objectives
•
Acquiring skills in working with others as a member of a team.
•
Developing creative capacities (writing, inventing, designing,
performing in art, music, drama, etc.)
•
Gaining a broader understanding and appreciation of intellectual/
cultural activity (music, science, literature, etc.)
•
Developing skill in expressing oneself orally or in writing.
•
Learning how to find and use resources for answering questions or
solving problems.
•
Developing a clearer understanding of, and commitment to, personal
values.
•
Learning to analyze and critically evaluate ideas, arguments, and
points of view.
•
Acquiring an interest in learning more by asking questions and
seeking answers.
IDEA Description
The IDEA student survey focuses on the instructor’s learning objectives for the course and on the
progress each student made toward achieving those objectives. By answering thoughtfully and
honestly, your ratings and comments will be much more helpful – to the instructor, the department
chair, and the dean of the college. As students, you should also know that student ratings and
comments have been used to help evaluate courses and to improve the educational experience at
Benedictine University. The appropriate standard of conduct with respect to student surveys is
thoughtful comments and constructive criticism – respectfully communicated.
A Focus on Learning
“The IDEA Student Ratings system looks at instruction in terms of its endgame. Rather than
emphasizing teaching style or personality, the IDEA system focuses on student learning and the
methods used to facilitate it.” – from the IDEA website: www.theideacenter.org/node/5
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
7
IDEA
Marketing Management| MBA 661
Student Evening Course Overview
Course Description
MBA 661 -This course introduces students to both the theory and practice of marketing. It analyzes all
marketing issues from the perspective of the marketing manager. Students will explore how consumer
behavior, market research, environmental trend analysis, new product development, pricing and
distribution decisions, and promotional considerations must interact to create a successful marketing
program. Case analysis, contemporary issues in marketing, and the practical application of marketing
concepts to the student’s employment experiences are also features of this course.
Course Materials
Required Textbook and Materials
Kerin, R., Hartley, S., & Rudelius, W. (2013). Marketing. New York: McGraw-Hill.
ISBN: 978-0-07-802889-2
Suggested Course Materials
Technological Computer Requirements
Students in the Blended program will need: High-speed Internet access; a sound card and speakers; Windows
XP (minimum)/Windows 7 (recommended) or Mac OS X 10.5 or higher; and Firefox 3.6 or higher. It is also
highly recommended that students have access to a microphone or webcam for optional
audio/videoconferencing.
Discussion Forum Guidelines
The Course Grading Scale
A
=
4.00
90 - 100%
EXCELLENT
B
=
3.00
80 – 89%
GOOD
C
=
2.00
70 – 79%
SATISFACTORY
D
=
1.00
60 – 69%
PASS
F
=
0.00
BELOW 60%
FAIL
I
=
INC
INCOMPLETE
home
about
expectations
resources
To receive a minimum passing grade, students must make
a post to each discussion question for that week by day 4
of each week and respond to at least two other postings
by the end of the week. Individual Posts are worth up to 5
points and the total Response Posts are worth up to 5
points total. Each discussion will total up to 10 points.
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
8
Course Overview
Marketing Management | MBA 661
Student Evening Course Outcomes Based in Bloom’s Taxonomy
Learning Outcomes
Assignments
Evaluate Marketing theory of the firm.
Individual Essay case study
35 pts
Appraise market strategy for growth
Team Case study Exercise
10 pts
Applying Marketing Knowledge
Online Discussion Post and Response
5 pts
Discuss how marketing became so important.
In-class participation
5 pts
Analyze Global strategy.
Individual Case Study Essay
35 pts
Develop Product Branding techniques .
Team Activity Exercise
10 pts
Evaluate Sales Profession marketing activities.
Online Discussion Post and Response
5 pts
Apply Ethics and Social Responsibility in Marketing.
In-class participation
5 pts
Assess your knowledge: First in-class quiz.
Quiz
15 pts
Evaluate the challenges of the Marketing Environment.
Individual Case Study Essay
35pts
Analyze Multichannel Marketing.
Team Activity Exercise
10 pts
Discuss Brand Equity in marketing sectors.
Online Discussion Post and Response
5 pts
Compare and contrast cultural influence in Advertising.
In-class participation
5 pts
Assess your knowledge: Second in-class quiz.
Quiz
15 pts
Evaluate new marketing techniques and product failures.
Individual Case Study Essay
35 pts
Identify upscale marketing strategy .
Team Activity Exercise
10 pts
Assess global marketing strategy.
Online Discussion Post and Response
5 pts
Identify and interpret social media marketing.
In-class participation
5 pts
Assess your knowledge: Third in-class quiz.
Quiz
home
about
expectations
resources
course
overview
Points
15 pts
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
9
Learning Outcomes
Marketing Management | MBA 661
Student Evening Course Outcomes Based in Bloom’s Taxonomy
Learning Outcomes
Assignments
Points
Evaluate price structures
Individual Essay case study
35 pts
Compare and contrast E-Learning Services
Team Activity Exercise
10 pts
Discuss Case Study findings.
Online Discussion Post and Response
5 pts
Explain marketing channels.
In-class participation
5 pts
Assess your knowledge: Fourth in-class quiz.
In class Quiz
15 pts
Evaluate the Global Challenge.
Individual Case Study Essay
30 pts
Analyze antecedents and consequences of Product Life Cycle .
Online Discussion Post and Response
5 pts
Discuss corporate sales promotion
In-class participation
5 pts
Create Final Global Business Project and business plan presentation.
Final Team Activity
15 pts
Total Points for course
home
about
expectations
resources
course
overview
learning
outcomes
400 pts
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
10
Learning Outcomes
Marketing Management | MBA 661
Student Evening Course Schedule
Session
Loc.
Class Title
Assignments
01 A
F2F
Initiating the Marketing
Process
Instructor provides overview of course and assignments
•
In-class Activity: Review Discussion from Chapter 1, 2, 3 : pages 21, 45, 85
•
Individual Assignment: Case Study Essay : Building Your Marketing Plan page 21.
Answer questions 1,2,3 on page 23. Submit to D2L.
•
Encourage students to form teams for course assignments.
01 B
online
Customer Relationships
and value through
marketing
•
•
Marketing Strategies
•
•
•
02 A
F2F
•
•
online
02 B
Strategic Directions
•
•
•
03 A
F2F
Marketing Environment
•
•
•
•
online
03 B
Economic Forces
•
•
•
Read Kerin text chapters 1, 2, 3
Team Written case assignment- Read the Discussion Case: Naked Juice Strategy
answer questions 1,2,3 on page 648. Submit to D2L drop-box.
Online D2L Discussion Post topic: Social Media
Read Kerin text Chapters 4, 5, 6
In-class Activity: Discussion Case Questions page 104
Individual Assignment: Case Study Essay: : Building Your Marketing Plan page 104,
answer questions 1&2. Submit to D2L Drop Box
Quiz 1 covering chapter 1, 2 and 3
Review previous reading in chapters 4, 5, 6
Team written case assignment: Banyan Tree Holding-Create a Brand. Submit to
D2L drop-box.
Online D2L Discussion Post topic: Sales Profession
Read Kerin text Chapters 7,8, 9
In-class Activity: Discussion Case Questions on page 238 and 307.
Individual Assignment: Case Study Essay –Building Your Marketing Plan answer
questions 1, 2, 3 on page 215. Submit to D2L.
Quiz 2 covering chapter 4, 5, 6
Review previous reading in chapter 7,8, 9
Team written case assignment: Read Crate & Barrel-Multichannel Marketing,
answer questions 1,2, 3 on page 647. Submit to D2L drop box.
Online D2L Discussion Post topic: Brand Equity
04 A
F2F
Ethic and Social
responsibility
•
Read Kerin text Chapters 10,11, 12
•
In-class Activity: Discussion Case Questions 1 -6 page 261
•
Individual Assignment: Case Study Essay-Building Your Marketing Plan page289 .
Address statements 1&2. Submit response to D2L.
•
Quiz 3 covering chapter 7,8, 9
04 B
online
Marketing Matters
•
•
•
05 A
F2F
Consumer Behavior and
pricing foundation
•
•
•
•
online
05 B
Organizations as
Consumers
•
•
•
home
about
expectations
Review previous reading in chapter 10,11, 12
Team written case assignment: Read Trader Joe’s-Upscale Value page 639 answer
questions 1,2,3. Submit to D2L drop box.
Online D2L Discussion Post topic: Marketing Strategy
Read Kerin text Chapters 13, 14, 15
In-class Activity: Discussion Case Questions 1-9 page 339
Individual Assignment: Case Study Essay-Building Your Marketing Plan page 313
Respond to statements 1,2,3. Submit response to D2L drop-box.
Quiz 4 covering chapter:10, 11, 12
Review previous reading in chapter 13, 14, 15
Team written case assignment: Read Glitzz- Devising a Pricing Strategy page 634635. Answer questions 1,2,3. Submit to D2L drop box.
Online D2L Discussion Post topic: Case Analysis-Amazon.com
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
Course Schedule
11
Marketing Management | MBA 661
Student Evening Course Schedule
Session
Loc.
Class Title
Assignments
06 A
F2F
Retailing and
Wholesaling
•
•
•
•
06 B
online
Marketing
Communications
•
•
•
home
about
expectations
resources
Read Chapter 16, 17, 18
In-class Activity: Teen suicide viewed online. Discuss
questions 1-17 page 427.
Individual Discussion Assignment: Building Your
Marketing Plan page 428, answer questions 1, 2,3 4. Submit
to D2L Drop Box
Final Team presentation
Review previous reading in chapter 16, 17, 18
Team written case assignment: Read Pampered Pooches
Travel In Style page 630-631. Answer questions 1,2,3,4.
Submit to D2L drop box.
Online D2L Discussion Post topic: Product Life Cycle
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
12
Course Schedule