Transcript Transportation Research Marketing Efforts in Louisiana

Transportation Research Marketing Efforts
in Louisiana
2016 RAC Meeting
July 25-28, 2016
Providence, RI
Tyson Rupnow, Ph.D., P.E.
Associate Director, Research
Outline





Project cycle
Marketing
Publications
Implementation efforts
Questions
Project Cycle





Development of problem statement(s)
Initiation of research project(s)
Conduct of research
Dissemination of research results
Deployment of research solutions
Marketing

What does marketing look like?
 Target audience, material form, implementation, etc.

When does marketing take place?
 LTRC starts
at the onset of the research project
 Continues through completion of research project
 Finishes (loose term) when implementation has
occurred
Marketing - Publications






Project capsules (project inception)
Biannual reports (June and December)
Journal and conference publications (as project
progresses)
Annual work program (Annually in June)
Final report
Technical summary (project completion)
Marketing - Publications




Journal and conference publications
Fact Sheet
Technology Today articles
Implementation Impacts
Publications – Project Capsule
 Two pages
 Contains description,
objective,
methodology, and
implementation
potential
 Project specifics
 Targeted to
everybody
Publications – Final Report

Standard format
 Exceptions include NCHRP, NSF, STC, Pooled Fund,
etc.


Required for all projects
Rigorous editing procedure
 Target PRC acceptance to publication is <90 days

Targeted to academia and other DOT’s
Publications – Technical Summary



2-page summary of final report
Usually contains a figure or two
Targeted to upper level management and
practicing engineers
Publications – Fact Sheets





2-page summary
Less technical
Published during implementation stage
States benefits of research and why LADOTD
should implement
Targeted to upper level management and public
Publications – Implementation Impacts



4-page summary
High-value research conducted for LADOTD
Targeted to upper level management
Publications – Tech Today Articles




Published quarterly
Article on recent
research
Describes benefits
Stage of
implementation
Implementation

Difficult to carry out marketing efforts
 “Project’s completed”
 Competing interests of researchers
 Engineers are not trained marketers

LTRC research relies heavily on our T2 side in this
phase
 Publication efforts
 Training materials
 Other items
Other Marketing Efforts






Biennial Louisiana Transportation Conference
Seminar Series
Open houses
YouTube channel
Facebook
Twitter
Links

Project Capsules
 http://www.ltrc.lsu.edu/pubs_projectcapsules.html

Final Reports & Technical Summaries
 http://www.ltrc.lsu.edu/pubs_final_reports.html

Technology Today
 http://www.ltrc.lsu.edu/pubs_technology_today.html

YouTube Channel
 https://www.youtube.com/channel/UCnrd7_1ZU-
BmsQTqsf8933Q
Links

Fact Sheets
 http://www.ltrc.lsu.edu/pubs_factsheet.html

Implementation Impacts
 http://www.ltrc.lsu.edu/pubs_implement_impact.html

Facebook
 Search Louisiana Transportation Research Center

Twitter
 LTRC@ltrc_updates
Summary

Marketing needs to occur throughout all stages of
the project
 Facebook, Twitter, YouTube videos, etc.

Research engineers need to work with others that
understand and know the marketing world
Questions