Transcript Submitted by:- Upendrakumar Mahla Enrollment
Submitted by:- Upendrakumar Mahla Enrollment No: 040201142 Learnings • Video Editing • Online survey forms • Marketing Plan • Buying Cycle • Marketing plan for expanding the Business • Brandveda online advertisement campaign • Hording marketing activity • prelaunch campaign plan example Honda city • Online campaign • Marketing Plan Product Classroom Advance Course Online Training Collage Presentation • Buying Cycle Gandhinagar Ahmedabad RESULTS AND FINDINGS • We got more than 50 hot leads which are conversable for the classroom event from both Gandhinagar and Ahmedabad location. • For seminar and workshop proposal we got the positive review around more than 20 collages they are ready to give us time to take seminar. • Sant kabir gives brandveda to 80 hours classroom activity. • Bing process for the further seminar proposal at kadi sarva collage at Gandhinagar and Unitedworld School of Business, Ahmedabad. • Brandveda got the online class certification for that the standard kind of video provided by the trainer edited by me. • Bradnveda got the 1st rank in the thinkvidhya portal. • Brandveda good in the Search Engine optimize activity so socially they got the best result from the activity. FINDINGS • While putting online lecture video that must be good quality so student gets the best result from online portal and get the best result from it. • Online marketing activity in that brandveda put their advertisement online at two ways Facebook ad and using Google adwords out of that the brandveda got the positive result from that activity. • Facebook ad gives the best page like performance mean that the people aware of the brandveda. • Online marketing is cheap and measurable kind of activity so we can do prefect analytical part and forecast the marketing pan according to that we can change the activity work. • Offline marketing activity in that we ware done hording marketing, flayer distribution and canopy activity that was the best part of the minimum kind of the marketing cost and maximum result we got. • During the canopy activity on such location we have to take permission before the any kind of activity should be performed. • If you don’t know the marketing place than the internet play the best role that help us to find your customer so technologically everyone should be improve day by day otherwise competitor beat you. • If you want to be forward other than your competitor the team work and the team lead plays the very important role for that. • Brandveda sometime didn’t find the potential student for that we suggest to collobrate with the computer institute which have course of PHP, .NET etc. so they can got the good kind of interest in brandveda course because they can understand the technical kind of work so they easy to understand marketing online activity. CONCLUSION • The best way of doing the study is the how we got the practical knowledge form the study in that the PGDM course gives us the great opportunity to feel the gap between the corporate knowledge and the study of the class work. That was the great experience in my life duration of the 2 month I feel so short but during this period I find such kind of things base on that I can do such kind of conclusion. • The conclusion base on the different kind of activity which I was done during the summer internship period in that I am done pure marketing activity which are online and offline both out of that I can conclude that the whatever marketing activity done by any kind of the company that depend upon the product of the company. The sales are the part of the marketing activity because the fund generates work done by that activity only. • Marketing is the best part of the any industry without that the sales work little bit more difficult in that brand awareness, brand building activity, promotional activity must be done by the company. LIMITATION OF STUDY • For marketing activity every industry required the good team which can do everything and qualitative work for company. • Industry should be going with the technology otherwise it gets the big loss as like nokia company getting loss in the market. • For online marketing required the well experience people otherwise conversion result not getting as you aspect from the team. • Every market place can’t get the same environment so you have to change strategy as per the market environment and grab the best opportunity for the company. • Marketing activity some time get the trouble if such kind of rule can’t be follow and it deal with the outer environment so it is more risky than the other field. • Offline marketing required more cost but this is traditional marketing so this must be performing well that depend on the location of the marketing. • Offline marketing we can’t measure directly it works or not. SUGGESTIONS • During the summer internship I feel that the company has to know the location for marketing because some time we are feel confuse that where to go for marketing so we got the best leads. • If brandveda tie-up with the such kind of computer institute than it might be helpful to brandveda to get the best conversion • Product should be more stronger than competitor that brandveda have but some time they can’t afford and did not satisfy to the students so they required more number of people so that can help to the company progress. • Required more syllabuses so more kind of student can be cover and it must be target specific. • Brandveda must be fix for the course prize because some time in flyer and the original prize are different so student some time feel confuse. For more detail please visit: https://upendramahla.wordpress.com/pgd m/marketing-strategy-implimentation/ Thank You…..