Transcript Introduction to Internet Marketing (Part Three)

Introduction to Internet Marketing (Part Three)
Ten Principles for
Successful
Internet Marketing
Ivan Surjanovic, [email protected]
www.ipowerlab.com
Introduction to Internet Marketing (Part Three)
1. KNOW YOUR STRATEGIC GOALS
What are your main business and Internet marketing
objectives?
Focus on one step at a time: what is your next goal?
Introduction to Internet Marketing (Part Three)
e-Marketing Strategic Goals
- To enhance image and support offline marketing
- To provide information
- To generate interest (leads, inquiries)
- To promote
- To sell online
- To deliver (fulfill requests)
- To build relationships
Introduction to Internet Marketing (Part Three)
2. INFORM & EDUCATE!
Three secrets to success on the web:
Information, information and information! (compare with:
Location, location, location in retail business)
“Information is King!“
Library, testimonials, manuals, comparisons, enewsletter archive, links, blog, RSS
Introduction to Internet Marketing (Part Three)
3. BE NICE & ATTRACTIVE
Clean
Professional
Visually effective
Consistent with offline image
Consistent with corporate mission statement
Dynamic (use special visual effects in moderation)
Introduction to Internet Marketing (Part Three)
4. BE INTERACTIVE
Log in / My account
Send us your thoughts
Bookmark this site
Tell a friend
Follow
Like
Ask expert
Forum
Sign up
Search
Contests
Introduction to Internet Marketing (Part Three)
5. BE USER FRIENDLY
Rule 3/8 (3 clicks / 8 seconds)
"Contact" Button
"Home" button
"Site Map" button
Flat site structure
Intuitive navigation
Navigation bars (upper, lower, sidebar)
Introduction to Internet Marketing (Part Three)
6. BE SEARCH ENGINE FRIENDLY
Optimize your web site for search engines (SEO)
Title tags
URL
Keyword density
Alt / image tag
Site map
Links
Monitor your rank on search engines
Introduction to Internet Marketing (Part Three)
7. BRING TRAFFIC
Social media marketing
Keyword advertising
Links
Banner ads
e-mail marketing (permission based)
Offline promotion (company cars, T-shirts, coffee
mugs…)
Introduction to Internet Marketing (Part Three)
8. MEASURE AND IMPROVE CONVERSION
Landing page
Call for action
Sell (USP)
Upsell
Make it simple
Don't let them leave
Record and store data
Introduction to Internet Marketing (Part Three)
9. BE PERSONAL
Customize web site for each individual (e.g. Amazon)
Use personal name
One on one marketing
Introduction to Internet Marketing (Part Three)
10. CONNECT!
Don’t just count your followers, CONNECT with them!
Get engaged in the dialog
Use social media as a perfect tool to build relationships