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Barriers to Digital
Education
Michael Bispo
2.NO
Selling Advertisers on Digital
3
4
AGENDA
Why is this more than just a problem
What is the big challenge
How Vizeum Toronto is tackling the challenge
Proof
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IF OUR CLIENTS DON’T ADOPT DIGITAL, THEY WILL BE LEFT BEHIND
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2004
TV
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Source: IAB 2010
2005
Internet
2006
DM
2007
Newsp
2008
Radio
2009
Yellow Pgs
2010
2011
Com. Newsp.
2012
2013
Magazines
2014
2015
Out of Home
No One Ever
Fired For Producing
A TV
7
Spot
THE MORE YOU SAY, THE LESS YOU SAY
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CREATE A ROADMAP
9
Data doesn’t change Minds.
Minds change Minds.
10
IT REALLY WORKS
11
Simple
Connected
Human
12
THANK YOU.