Transcript inc.ubator BD Presentation - about email newsletter more

Advance System
Ideas for business
An Introduction
Our Mission
To accelerate the formation, growth and
success of scalable businesses in the
Saudi Arabia & Other Gulf Countries
Using Internet Marketing
Providing
ideas for life
A New gateway for Marketing
Today email has become a very important part of the business world.
Everbody knows that Email is the most commonly used facility
through internet.
Nowadays, every internet educated person owns an email account.
According to recent survey, All major companies employees in
Saudia Arabia has their own official email address. This opens a
new gateway to reach valuable citizens in the Kingdom.
Providing
ideas for life
Email Marketing
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It is a new technique through internet for organizations to
carry out enhanced marketing with email newsletters and
advertisements to valuable clients for a very cost effective
price.
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Online advertising is fast becoming an integral part of
advertisers and marketers overall media plan, delivering
the best return on investment
Providing
ideas for life
Low Cost
For example if you want to distribute 50,000 copies of
printed newsletters what will be your cost ?
With an average cost of .50Hahala your cost will be SR 25,000
while you use Email Marketing your cost could go as low as SR
4,000.
You can save SR 21,000 straight away. While doing this,
you can get online feedback from customers, through
online you can collect customer’s contact details, increase
traffic of your web driving them to your website.
Providing
ideas for life
Main Advantages of Using Email Marketing
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Wider audience reach
Better Targeting capability
Faster sales execution
More flexible Ad Delivery Systems
Providing
ideas for life
In the US, this is how long it took the emerging
media to reach 50 million end users:
Radio :
TV:
Internet:
38 years
13 years
5 years !
Providing
ideas for life
Advance System Email marketing Solutions
we can get you a better opportunity to connect with these
valuable Saudi Users at a cost effective price than any
other marketing solution available currently.
By using our filtered 50,000 “very Active official” email
accounts of valuable users in Saudi Arabia. They use
these mail boxes frequently on every working day and
thus we classified them as very frequent email users.
In simple terms:
Advance System
GENERATES
REVENUE FOR ITS
CUSTOMERS.
( of various shapes and sizes )
The features of the email marketing
solution
Customer
Segmentatio
n
Filter Manager allows
marketers to segment
customers based on
demographic and interest,
then target their campaigns
accordingly
Increases ROI through highly
effective targeting
Design
(optional)
In house graphic designers
will create a campaign that
will encapsulate the essence
of the client’s brand, by
means of website familiarities
and the input of the
marketing team.
Gives you a tailor made
product that can include all the
design specifications that are
most suitable for the
recipients. Hence increasing
viewer-ship and satisfaction of
recipients
Flexible design capabilities
allow each campaign to vary
in detail.
The features of the email marketing
solution
MultiLanguage
Support
Marketers have the option of
sending email marketing
campaigns in both in Arabic
and English.
Allows for greater audience
reach and better response
rates.
Exclusion
Rules
Define messages and/or lists
for exclusion within a
campaign; for example,
deploying a January
campaign and excluding
customers that already
received a New Year’s
promotion mail.
Messages can include rich
media formats like Flash and
JavaScript.
Reduces unsubscribers and
maximizes list value.
Rich Media
Support
Allows marketers and
publishers to deliver more
effective and compelling email
messages
Language Preference
Language preference
Percentage
English
46 %
Arabic
54 %
Gender Wise
Gender
Percentage
Male
87 %
Female
13 %
Designation Wise
Designation
Percentage
Executive/Senior Management
23 %
Sales/Marketing/Advertising
27 %
Professional/Managerial
24 %
Technical/Engineering
7%
Accounting/Finance
6%
Administrative
5%
Writer/Journalist
3%
Students
2%
Others
3%
Income Wise
Income
Percentage
Under $1,500
11 %
$1500 - $2500
37 %
$2,500 - $4000
22 %
$4,000 - $6,000
17%
$6,000 - $more
13 %
Case Study – Carrefour
Target Market
:
Saudi Arabia
Segment
:
Female & Medium end user
No of Email Sent:
120000
Scheme
:
Mega Promotion Offer
Response
:
3200
Sheraton Towers– Dammam
Target Market
:
Riyadh & Eastern Region
Segment
:
Managers & Executives
No of Email Sent:
100000
Scheme
:
Food Festival Promotion
Response
:
480 mixed response
Some of the Email Samples
Why commit…..
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Experience
Known Markets
Pressure
We are not just advertisers
“Make It Happen”
Hands on
How we operate
“Ideas are a dime a dozen.
People who implement them are priceless.”
-
Mary Kay Ash
“There are few secrets in business these days.
It is the people who “out execute”
the competition that give their company the winning
edge”
A quote from the CEO of IBM
Few of Our Valuable Clients
Many Others – {Identities Held on Client’s Request}
Thanks
Looking Forward to Doing
Business With You