Transcript FMG/Serta New Year*s Motion Adjustable Bed $200 Gift Card

February 4, 2016February 23, 2016
Is there a national
Serta advertising
campaign supporting
this event?
No.
This event is exclusively
for a specially selected
group of FMG member
retailers.
Flyer Used For July 4th.
Which Serta
products are
included in the
event?
Consumers qualify to receive a
$100 gift card— to one of four cell
phone service providers --AT&T,
Sprint, T-Mobile, or Verizon-- by
making a purchase of $750 or more
of any combination of the following
Serta branded products:
 iComfort, iSeries, Bellagio
iSeries, Trump iSeries , Bellagio
At Home and Perfect Sleeper
mattresses and foundations
 Serta Motion Collection Models
of adjustable bed bases
 Serta brand pillows, sheets or
mattress protectors
Note: Limit one gift card set per household.
What has to
happen for the
customer to
get the gift
card?
Here are the steps(continued):
1.
Customer makes purchase. Store provides
Customer a flyer explaining how to go
about getting their gift card. (see flyer,
page 2). Stores have been sent flyers to
be given customers at time of sale. If, for
any reason, flyers are not available, it is
possible to go to the Current News page
at www.fmgbuyinggroup.com/currentnews.aspx
to download and print a copy of the flyer
which can be given to the customer. (No
password is required to access this page.)
2.
After the sale has been processed, the
customer shall be given a postcard (right)
explaining the process by which the
customer will get their choice of a $100
gift card to any of the four cell phone
service providers.
Back of the flyer that will be given to consumers
after purchase.
What has to
happen for the
customer to
get the gift
card?
Here are the steps
(continued):
3. Record of qualifying sale.
At the conclusion of the
event, each participating
retailer must provide to
FMG a listing of all
Customers that have made
a qualifying purchase
during the event.
This simple spreadsheet
requires only a modest
amount of information-name, address, phone,
retailer, branch, date and
items purchased.
Go to http://www.fmgbuyinggroup.com/Currentnews.aspx
to view and download the spreadsheet “Presidents Day Cell
Phone Celebration Dealer Worksheet”
Only customers with a DELIVERY COMPLETION DATE
indicated are eligible to receive a gift card. The last
date to submit a voucher request is August 31, 2016.
The sale must be completed and FMG must be notified
prior to that date.
What has to
happen for the
customer to
get the gift
card?
Here are the steps
(continued):
4. Purchased items are
delivered to the Customer.
Store notifies FMG using
the “Presidents Day Cell
Phone Celebration Dealer
Worksheet” (see prior
page) that the Customer
should be sent a voucher.
FMG notifies Capitol
Marketing that the
voucher is to be released
to the Customer.
Note: Stores will not receive vouchers.
Vouchers will be sent directly to
consumers.
What has to
happen for the
customer to
get the gift
card?
Here are the steps
(continued):
5. Customer receives the
voucher from Capitol
Marketing.
The voucher can be
completed in writing and
returned to Capitol
Marketing by mail OR
completed on-line by
visiting
http://www.sertapyp.com
and entering the voucher
certificate number.
Customer chooses the
gift card they wish to
receive when completing
the voucher.
What has to happen for
the customer to get the
gift cards?
Here are the steps
(continued):
6. Capitol Marketing
provides a gift card by
mail directly to the
Customer. FMG and
Retailer are notified by
update on the
“Presidents Day Cell
Phone Celebration
Dealer Worksheet” that
the gift card has been
sent.
There is no charge to the consumer or to FMG member
retailers for the gift cards. FMG member retailers do
not have to handle the gift cards. Stores are only
required to provide the list of qualifying customers.
Vouchers will be sent to the customer, the customer will
choose the gift card they prefer and the gift card will be
sent directly to the consumer.
More Details
Customers will receive a voucher for gift cards from Capitol Marketing/Meridian upon completion of the
sale. The voucher is to be completed by the consumer either by mail or on-line. Customer will choose
from among the offered gift cards at that time.
Offer valid for purchases made between February 4, 2016 and February 23, 2016 only. Prior sales
excluded.
Only one gift card may be selected per voucher. Limit one set of gift cards per household
Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the
gift card directly to the consumer in 2 to 4 weeks.
Once issued a gift card can not be withdrawn. In the case of a return or cancellation where a gift card
has been issued, the value of the gift card issued should be deducted from any refund by the retailer.
Voucher certificates are completely transferable, but may not be resold under any circumstances.
Voucher must submitted (post-marked or on-line) on or before August 31, 2016.
All taxes are the responsibility of the person receiving the redemption.
How is the event
being supported?
Vinyl 24 x 62.5" banner
will be available to stores
for this event.
The banners have
grommets so that they
can be used on X-stands,
mounted to a wall, or
hung from the ceiling.
The banners are being
provided to FMG member
retailers at no charge.
Vinyl
Banner
Still have a question?
The Presidents Day selling period is the
perfect time to grab some extra Serta
bedding sales at a very busy time of the
year. This Cell Phone Celebration
promotion is designed to help your store
get those sales at little or no cost.
Please consider that the $100 gift cards
are being provided at no charge. And
marketing support materials will be
made available at little or no charge. If
you have a question regarding this
event, please go to the Current News
page at the FMG website
www.fmgbuyinggroup.com/currentnews
.aspx
or contact
Michael Herschel IV
336.885.0866 option 6
[email protected]