Transcript 1 MARKETING, 4E CHAPTER 7 Sports and

CHAPTER 7
Sports and Entertainment Marketing
Management Team Decision Making Event
Scenario
 Your team will meet with the President/General
Manager for the Dynamos to discuss the pros and
cons of all proposed locations for the soccer
stadium.
 You must convince the President/GM to locate the
stadium in downtown Houston.
(continued on the next slide)
MARKETING, 4E
© 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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CHAPTER 7
Sports and Entertainment Marketing
Management Team Decision Making Event
Scenario
 Your presentation must describe the target market
for soccer, the product/service offered, potential
corporate sponsors, proposed publicity for the
team, multiple uses for the new soccer stadium,
potential sponsorships, and the economic impact
of locating in downtown Houston.
MARKETING, 4E
© 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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CHAPTER 7
Sports and Entertainment Marketing
Management Team Decision Making Event
Description
 You have 30 minutes to prepare your
presentation, 10 minutes to present it to the judge,
and 5 minutes to answer the judge’s questions
about your proposal.
MARKETING, 4E
© 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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CHAPTER 7
Sports and Entertainment Marketing
Management Team Decision Making Event
Performance Indicators Evaluated
 Determine the relationship between government
and business.
 Identify factors affecting a business’s profit.
 Identify information monitored for marketing
decision making.
 Explain the need for sport/event marketing
information.
(continued on the next slide)
MARKETING, 4E
© 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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CHAPTER 7
Sports and Entertainment Marketing
Management Team Decision Making Event
Performance Indicators Evaluated
 Describe the nature of target marketing in
sport/event marketing.
 Develop sport/event product positioning
strategies.
 Sell sport/event sponsorships.
MARKETING, 4E
© 2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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