Transcript MA 2.02

2.02 Classify the
functions of marketing and
the marketing mix.
Classify the functions of
marketing
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Product/service management
Pricing
Marketing Information
Management (MIM)
Selling
Promotion
Distribution
Summarize the marketing mix
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Marketing mix: A combination
of decisions a business makes
in order to best reach its target
market. Known as the four Ps
(product, price, place,
promotion).
Marketing Mix: Product
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Businesses must decide which
products to offer customers.
Marketing Mix: Price
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The amount a business
charges customers for a
product.
Marketing Mix: Place
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Having the product available at
the right time and location.
Also known as distribution.
Marketing Mix: Promotion
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Informing and reminding
customers of the products
available to them and
persuading them to purchase.
Promotion includes
advertising, personal selling,
sales promotion, and publicity.