Transcript 28118.1269865636.10-51-21

JOSHUA CRAIG
MARKETING FUNCTION
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Marketing Function- accounts indicate the
function performed through the expending of
funds.

Market analysis determines the attractiveness of
a market. So if the market is attractive then
market function is performed.
MARKET POSITION
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I would say Wendy’s market position when
dealing with the 3 big burger fast food
restaurants I say there 3rd because more people
are going to the other 2 then Wendy’s.
MARKETING OBJECTIVES
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The key marketing objectives of Wendy’s are to
not cut corners. To show that the food they make
is the best quality that it can be. Also to have a
clean and friendly/family fun environment.
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The marketing strategy that Wendy’s has taken
works because they do a good job with showing
how good their food is. Also every time I go into a
Wendy’s I know its clean and the foods going to
be good.

The main market segments of Wendy’s are age,
family oriented, and any religion.