Transcript Marketing Versus Sales

Marketing Versus
Sales
Definitions
Marketing
Is packaging
 Creating interest & demand
 Image
 Market presence
 Support tools

Sales
Personal
Techniques
 Objectives
 Product knowledge
 Customer needs & relationships
 Understanding competition

How To’s
Marketing
Advertising
 Trade Shows
 Industry Associations
 Tie-ins to to other related products

How To’s
Sales
Networking
 Planning
 Presenting
 Quoting
 Negotiating
 closing

Conclusion
Marketing-The Gameplan

Requires constant re-evaluation based on the
results of sales
Conclusion
Sales-The Final Score

Determines the success of marketing
efforts