Transcript Social Marketing for Business Join the conversation!

Welcome to
Social Marketing for Business
Join the conversation!
Welcome to
Social Marketing for Business
About SMB:
This is a monthly gathering Mark your calendar for every 3rd Friday
All business people are welcome
Find more info & RSVP
at http://www.meetup.com/SocialMarketing/
SMB Goals:
Show how to generate Measureable ROI from Social Marketing
activities
Share tips, case studies & effective strategies for effectively using
Social Marketing for business
Create a sustainable information knowledge base for Social
Marketers
Show how to employ Social Marketing best practices
Social Marketing for Business
SMB group coordinators
Ali Recek
Marketing & Visibility Consultant
South Metro Denver Chamber of Commerce
Nicole Hurdle
Social Marketing Coordinator
Webolutions
Steve Kessler
Owner
Denver DataMan
Social Marketing for Business
SMB group sponsors
Hollywood Theaters – Josh
The Duffeyroll Café – Nick
Tony’s Market – Lynnea
Luna Roasters – Gunther
Webcast City - Jim
Please our mention sponsors in your Blogs, Tweets and on
Facebook!
Let’s promote these businesses!!
How & Why Social Marketing fits into
Fundamental Business Changes
•
Control of the Message (acceptance / belief)
•
The building of Tribes / Communities
•
Complete Brand Transparency
•
A New Renaissance Period of Communications
•
Multi-Channel, One-To-One Messaging
•
On Demand – Timeframes Disappearing
•
Providing Value
Use Social Marketing to Differentiate your Brand!
Social Marketing for Business
Speed Survey
Would you rather consume information via
Text on a web page
OR
Video on a website
Why Is Video So Powerful?
Engaging
Good Eats
Good Eats is a Trademark of Food Network
Good Eats
Good Eats is a Trademark of Food Network
Good Eats
Good Eats is a Trademark of Food Network
Places to Find Video
• Video sites like YouTube and Vimio
• Embedded on websites and blogs
• Embedded on other social media
sites
Embedded VS. Linked
Embedded
Linked
• Text or an image that
has a link to a video
• In general you have to
leave the page
• Does not have the
features of embedded
video
Why Put Video In More Than One
Place
Layers
Getting People Involved
SEO and Video
• Google and other
search engines looks
to text adjacent to
video
• Google is starting to
use audio indexing
technology to listen to
your video
Can My Small Business Make
Video?
YES!
Video Ideas
• Classes, seminars and
workshops
• Interviews with staff
• Demos
• ……….
ROI
•
•
•
•
Create conversations
Provide a clear call to action
Work with cost effective vendors
Track your results
Social Marketing for Business
Discussion Groups & Tips
Nicole Hurdle
Webolutions
Social Marketing for Business
Thank you for coming!
Please return your name tag!
See you next month
Mark your calendar for the 3rd Friday of next month!
Optional Activities
Video Interviews
Ticket Counter - Meet Nicole
Hollywood Theater Tours
Skybox Stairs
Social Marketing for Business
Join us for these upcoming conversations:
Friday, May 21st
Social Marketing to a targeted local audience
Friday, June 18th
Privacy and Copyright Legal Considerations of Social
Marketing
Location TBD
Social Marketing for Business
Stay in the Loop!
Social Marketing for Business on Meetup
http://www.meetup.com/socialmarketing
Social Marketing for Business on Facebook
http://www.facebook.com/socialnetworkingsites
Social Marketing for Business on Twitter
http://www.twitter.com/tipssocial