Transcript URI - University of Rhode Island

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University of
Your
App
Here!
University of
Rhode Island
iPhone/Android
App
Rhode Island
Mobile Strategies
Your
App
Here!
University of
Rhode Island
iPad App
A look into the opportunities
in mobile marketing
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Competitive Landscape
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49.1 million people in the U.S own Smartphones
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39% Blackberry
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28% iPhone
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13% Android
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30% use mobile applications
45% of students at colleges and universities own a Smartphone
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Competitive Landscape
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Competitive Landscape
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Users of the iOS (Apple) and Android platforms regularly spend at least 79 minutes a day
using apps
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Consumers on the iOS (Apple) and Android platforms download approximately 9 apps a
month
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“…. I’ve never seen anything like this
in my career for software.”
“Apple is a mobile devices company.”
Steve Jobs
Wall Street Journal
"Now our programmers are doing
work on mobile first," ... "Now that is
in fact a change.”
Erich Schmidt
Google CEO
Wall Street Journal
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5 billion Apps downloaded in the last 2 years, compared
to 1.4 billion web pages
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Over 10 million Apps are downloaded per day
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So Why Go Mobile?
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Don’t let the drop-off rate in desktop search affect your
outreach
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Most effective marketing
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Two-way interactive
Most intimate and effective way of communication
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App Possibilities: Admissions
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App Possibilities: Current Students
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App Possibilities: Athletics
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App Possibilities: Alumni
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Closer connection with alumni
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Increase donations
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Career services
How Do We Engage Technology
Students?
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Engage Students in App
Development
 Upon completion of the App, URI will allow students, faculty and IT
personnel to build “Plug-ins” that will extend the features of the App
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Parties will be granted the ability to build new plug-ins to tie into the
existing main Open Framework.
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MobiLaurus or URI will be contracted to review all new plug-in submissions
on which submissions, if any, shall be included in a new version of the App
R
S
S
Existing
App
RSS
R
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R
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New SubApp
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Case Study: MIT’s OpenCourseWare
“The Mission of MIT is to advance knowledge and educate students in science,
technology, and other areas of scholarship that will best serve the nation and the
world in the 21st century“
MIT built their OpenCourseWare (OCW) platform that
provides open access to course material and development
projects
URI can extend this experience to be the first university with
an “Open” App.
Students and faculty to take part in the subsequent
improvement of the App
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Buy vs. Build
Universities are already burdened with
software management
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Maintaining 3 mobile platforms will
typically require 10-12 hours per platform,
per month
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Most universities would have to spend
roughly $30k per year to update, manage,
upkeep and service mobile platforms given
adequate expertise
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Coupling Technology &
Marketing
Marketing
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We bring marketing services that prevent universities from
producing a product that does not achieve their intended
goals
PUSH Marketing Notifications
 Yield/Lead tracking
 Social Media Integration
 Comprehensive Analytics
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Bringing relevancy to new marketing
initiatives
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Coupling Technology &
Marketing
Hi John!
Don’t forget to register for
classes: deadline is Friday
Register Now!
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Coupling Technology &
Marketing
Adding social media integration turns your customers into marketers
and sends more traffic to your site
Jaime
will be attending the Welcome Back BBQ at URI next week!
http://www.uri.edu/news/calendar
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About MobiLaurus, Inc.
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We Insulate Universities From the Burden of Software Management Across
Multiple Platforms
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Solutions for all Smartphones: Apple, Blackberry, Google Android, Mobile Sites
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We provide you with analytics to track performance of your app that will
prevent you from losing money on ineffective marketing
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Apple Certified
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Will allow you to get your application up for the upcoming enrollment season
Offices in Boston, Ma. and Houston, Tx. / Established 2007