Transcript Document

• Mass Marketing
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Advertising 20th century
1
It did so through the invention of mass
marketing designed to influence the
population's economic behavior on a
larger scale
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Account-based marketing - Overview
Account-based marketing has grown
since the mid-1990s as a demonstration of
the trend away from mass marketing
towards more targeted approaches. It
parallels the movement in business-toconsumer marketing away from mass
marketing where organisations try to sell
individual products to as many new
prospects as possible to 1:1 marketing
where they concentrate on selling as
many products as possible to one
customer at a time.
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Media culture - Media culture through religion
1
Media culture, in its mass marketing,
has been compared to the role of
religions in the past. It has been
considered as taking the place of the
old traditional religions. The waves of
enthusiasm and fervent exaltation for a
given product, a characteristic
consumerist phenomenon, has been
equipared to the "ecstasies of the
convulsions and miracles of the old
religious fetishism".
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Post-Fordism - Changes from Fordism to post-Fordism
Mass marketing was replaced by
flexible specialization, and
organizations began to emphasize
communication more than command
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Quackery - History in Europe and the United States
1
Daffy's Elixir and Turlington's Balsam
were among the first products that
used branding (e.g., using highly
distinctive containers) and mass
marketing to create and maintain
markets
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Quackery - History in Europe and the United States
British medicines never regained
their previous dominance in North
America, and the subsequent era of
mass marketing of American patent
medicines is usually considered to
have been a "golden age" of quackery
in the United States
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Negative campaigning - Advantages
Similar negative campaigns have
been used to rebut mass marketing by
tobacco companies, or to discourage
drunk driving
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Marketing ethics - Market audience
1
Examples of marketing which unethically
targets the elderly include: living trusts,
time share fraud, mass marketing fraud
and others. The elderly hold a
disproportionate amount of the world's
wealth and are therefore the target of
financial exploitation.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Marketing mix - Lauterborn's Four Cs
1
Robert F. Lauterborn proposed a four
Cs classification in 1990 which is a
more consumer-oriented version of
the four Ps that attempts to better fit
the movement from mass marketing
to niche marketing:
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Push poll - Forms of push polls
1
One way to distinguish between push
polling as a tactic and polls which
legitimately seek information is the
sample size. Genuine polls make do
with small, representative samples,
whereas push polls can be very large,
like any other mass marketing effort.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
American Dream
"They linked mass production, mass
marketing, and technological improvement
to an enlightened democratic spirit ..
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Privacy-invasive software - Background
In a computerized setting, such as the
Internet, there is a wide variety of privacy
threats to consider. Threats vary from the
systematic capture of everyday events (e.g.,
what online sites that are visited or what
items that are purchased from online stores)
to the mass marketing based on the retrieval
of personal information (spam offers and
telemarketing calls are more common than
ever) to the distribution of information on
lethal technologies used for, e.g., acts of
terror.
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Sony marketing - Walkman
Despite all this technological diversity,
there must be one which is the perfect
choice for you.Du Gay, 31 This method of
marketing to an extremely expansive userbase while maintaining the idea that the
product was made for each individual the
best of all possible worlds—mass
marketing and personal differentiation
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
WeTab
1
Currently most media coverage in relation
to the WeTab took place in German.
WeTab GmbH began mass marketing in
September 2010.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Target market - Strategies for Reaching Target Markets
1
Marketers have outlined four basic
strategies to satisfy target markets:
undifferentiated marketing or mass
marketing, differentiated marketing,
concentrated marketing, and
micromarketing/ nichemarketing.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Target market - Strategies for Reaching Target Markets
Mass marketing is a market coverage
strategy in which a firm decides to ignore
market segment differences and go after the
whole market with one offer. It is the type of
marketing (or attempting to sell through
persuasion) of a product to a wide audience.
The idea is to broadcast a message that will
reach the largest number of people possible.
Traditionally mass marketing has focused on
radio, television and newspapers as the
medium used to reach this broad audience.
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
All-electric car
The energy crises of the 1970s and
1980s brought a short-lived interest in
electric cars; although, those cars did
not reach the mass marketing stage,
as is the case in the 21st century
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Major depressive disorder - Monoamine hypothesis
The monoamine hypothesis, already
limited, has been further oversimplified
when presented to the general public as a
mass marketing tool, usually phrased as a
chemical imbalance.
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Breakfast cereal - Battle Creek, Michigan
1
In 1985, Philip Morris Tobacco Company
bought General Foods for $5.6 billion and
merged it with its Kraft division.Peyton
Paxson, Charles William Post: The Mass
Marketing of Health and Welfare
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Advertisements - 20th century
1
It did so through the invention of mass
marketing designed to influence the
population's economic behavior on a
larger scale.Ewen, Captains of
Consciousness (1976), p
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Independent software vendor
1
An 'independent software vendor' (ISV) is
a company specializing in making or
selling software, designed for mass
marketing|mass or niche market|niche
markets
https://store.theartofservice.com/the-mass-marketing-toolkit.html
National Fraud Authority - Functions
These include identity fraud,
mortgage fraud, accommodation
addresses, mass marketing fraud and
fraud affecting small and medium
sized businesses
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Live action role-playing game - Cultural significance
1
This may be due to intolerance of the
resemblance to childhood games of
pretend, a perceived risk of overidentification with the characters, and
the absence of mass marketing
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Internet fraud - Online auction and retail schemes
1
According to data from law enforcement
and consumer protection organizations,
fraudulent schemes appearing on online
auction websites are among the most
frequently reported form of massmarketing
fraud.[http://www.justice.gov/criminal/fraud
/internet/ Mass Marketing Fraud: The U.S
Department of Justice]
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Geneivat da'at - Bibliography
* Meir, Asher. The Jewish ethicist:
Everyday ethics for business and life,
KTAV 2004, pp. 61-65 on market research
and pp.227-229 on mass marketing and
Spam (electronic)|spam
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Political ideas in science fiction - Politics
1
** The Sound of His Horn by the senior
British diplomat John William Wall
(under the pen name of Sarban) —
originally a Mass marketing|mass
market paperback published in the
U.S., UK, Spain and Commonwealth of
Nations|Commonwealth countries, it
was republished in hardback by
Tartarus Press
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Neuro-linguistic programming - Psychotherapeutic
1
Unfortunately, NLP appears to be the first
in a long line of mass marketing seminars
that purport to virtually cure any mental
disorder...it appears that NLP has no
empirical or scientific support as to the
underlying tenets of its theory or clinical
effectiveness
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Marketing mix - Lauterborn's four Cs
1
Upper Saddle River, NJ, USA that
attempts to better fit the movement
from mass marketing to
Niche_market|niche marketing:
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Roaring Twenties - New products and technologies
Radio became the first Mass
media|mass broadcasting medium.
Radios were expensive, but their mode of
entertainment proved revolutionary.
Radio advertising became the
grandstand for mass marketing. Its
economic importance led to the mass
culture that has dominated society since.
During the Old-time radio|golden age of
radio, radio programming was as varied
as Television program|TV programming
today. The 1927 establishment of the
Federal Radio Commission introduced a
new era of regulation.
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Commodification - Marxist theory
1
Human beings can be considered subject
to commodification in contexts such as
genetic engineering, Social engineering
(political science)|social engineering,
cloning, eugenics, social Darwinism,
Fascism, mass marketing and
employment
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Flyer (pamphlet)
1
Like postcards, pamphlets and small
posters, flyers are a low-cost form of
mass marketing or communication.
There are many different flyer formats.
Some examples are:
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Machine Age - Social influence
* The rise of Mass
marketing|mass market
advertising and
consumerism
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
RuneScape - Press reception
1
Its analysis stated that RuneScape’s
mass marketing|mass-market appeal
lies in its simplicity and accessibility
(both financial and technical)
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Mass culture - Media culture through religion
1
Media culture, in its mass marketing, has been
compared to the role of religions in the past
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Breakfast cereals - Battle Creek, Michigan
1
In 1985, Philip Morris Tobacco Company
bought General Foods for $5.6 billion and
merged it with its Kraft division.Peyton
Paxson, Charles William Post: The Mass
Marketing of Health and Welfare
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Mass marketing
1
Traditionally mass marketing has focused
on radio, television and newspapers as the
media used to reach this broad audience
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Mass marketing
1
Mass marketing is the opposite to Niche
marketing as it focuses on 'high sales and
low prices'. Mass Marketing aims to
provide products and services that will
appeal to the whole market. Niche
marketing targets a very specific segment
of market for example specialized services
or goods with few or no competitors.“Niche
Market.” Business: The ultimate resource.
(2002). Cambridge, Mass: Perseus
Publications:1294.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Mass marketing - Background
1
Mass marketing creates the largest potential
market, which leads to lowered costs.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Mass marketing - Shotgun Approach
The shotgun theory is an
approach of mass marketing
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Mass marketing - Use and Products Sold
1
Resources of mass marketing provide
cost-effective marketing solutions for
small and micro businesses, including
start-ups.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Mass marketing - Use and Products Sold
Even products like politicians and
services from professions such as law,
chiropractic and medicine, are
subject to mass marketing.
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
DaySmart Software - Software Add-ons
1
The messaging service supports automatic
client and employee notifications through email and text, while also supporting the
automatic e-mailing function for the mass
marketing features of the
software.http://www.saloniris.com/messaging
service.aspxhttp://www.123PetSoftware.com/
messagingservice.aspxhttp://www.medicalsp
asoftware.com/messagingservice.aspxhttp://
www.inkbooktattoosoftware.com/messagings
ervice.aspx
https://store.theartofservice.com/the-mass-marketing-toolkit.html
American football protective equipment - Jockstrap, or athletic supporter
1
A mass marketing in 1902 claimed the
garment, now termed an small
comforter was medically installed for
all males that engaged in sports or
harmful activity.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Target audience - Strategies for reaching target markets
Mass marketing is a market coverage
strategy in which a firm decides to ignore
market segment differences and go after the
whole market with one offer. It is type of
marketing (or attempting to sell through
persuasion) of a product to a wide audience.
The idea is to broadcast a message that will
reach the largest number of people possible.
Traditionally mass marketing has focused on
radio, television and newspapers as the
medium used to reach this broad audience.
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Beard - From the Renaissance to the present day
1
Concurrently, the psychological mass marketing
of Madison Avenue was becoming prevalent
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Twin-lens reflex camera - History
1
The major step forward to mass marketing
of the TLR came with the Rolleicord and
then Rolleiflex in 1929, developed by
Franke Heidecke in Germany
https://store.theartofservice.com/the-mass-marketing-toolkit.html
The Cluetrain Manifesto
1
The authors assert that the Internet is
unlike the ordinary media used in
mass marketing as it enables people
to have human to human
conversations, which have the
potential to transform traditional
business practices radically.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
TLC (TV channel) - The Learning Channel: a place for learning minds
1
The Learning Channel continued to
focus primarily on instructional and
educational programming through
much of the 1990s, but began to air
shows less focused on education and
themed more toward popular
consumption and mass marketing;
these would be later expanded.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Nelson Riddle - Career revival
1
the best and most serious attempt to
rehabilitate an idea of pop that
Beatlemania and the mass marketing of
rock LPs for teen-agers undid in the
mid-60s ..
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Henry James - Legacy
1
This is somewhat ironic, considering the
novel's sardonic treatment of the great
new force of mass marketing.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Great Lakes region (North America) - Economy
1
Mass marketing in the modern sense
was born in the region. Two competing
Chicago retailers—Montgomery Ward
and Sears Roebuck—developed mass
marketing and sales through
catalogues, mail-order distribution, and
the establishment of their brand names
as purveyors of consumer goods. The
region's natural features, cultural
institutions, and resorts make it a
popular destination for tourism.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Custom software
'Custom software' (also known as
'bespoke software' or 'tailor-made
software') is software that is specially
software development|developed for
some specific organization or other
user. As such, it can be contrasted
with the use of software packages
developed for the mass
marketing|mass market, such as
commercial off-the-shelf (COTS)
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Thomas Kinkade
1
He is notable for the mass marketing
of his work as Printing|printed
reproductions and other licensed
products via The Thomas Kinkade
Company
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Great American Songbook - Contemporary singers
1
cquote|What's New isn't the first album by a
rock singer to pay tribute to the golden age of
the pop, but is ... the best and most serious
attempt to rehabilitate an idea of pop that
Beatlemania and the mass marketing of rock
LP album|LP's for teen-agers undid in the
mid-60s. During the decade prior to
Beatlemania, most of the great band singers
and crooners of the 40s and 50s codified a
half-century of American pop standards on
dozens of albums, many of them now long
out-of-print.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Computer Space - History
Previous efforts in bringing the
experience of Spacewar! to a Mass
marketing|mass market were centered on
the minicomputer paradigm of the college
campuses where it originated - that of a
central computer distributing software to
various remote Dumb terminal|terminals.
Computer Space was innovative for
establishing the basic form of all arcade
games to come - that of a dedicated
computing device built to play only that
one game.[http://www.Videotopia.com
Videotopia]
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Arthur Nielsen - Career
This involved: (1.) test marketing new
products to determine their viability prior to
costly mass marketing and production;
and (2.) measuring product sales at a
random sample of stores to determine
market share
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Social history of England - 1960s
Although first printed in 1928, the
release in 1960 of an inexpensive Mass
marketing|mass-market paperback
version prompted a court case
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Electric car
The energy crises of the 1970s and
1980s brought a short-lived interest in
electric cars; although, those cars did
not reach the mass marketing stage, as
is the case in the 21st century
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Murano glass
Today, Murano is home to a vast
number of factories and a few
individual artists' studios making all
manner of glass objects from mass
marketing|mass marketed stemware
to original sculpture. The Museo del
Vetro (Glass Museum) in the Palazzo
Giustinian houses displays on the
history of glassmaking as well as
glass samples ranging from Egyptian
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Mop-top - Album format and covers
Prior to The Beatles' influence, Vinyl
records|record albums were of
secondary consideration to singles (45s)
in mass marketing, generally devised to
contain filler (media)|filler material
along with one or two hits. As their
career proceeded, however, The Beatles
began to increasingly focus on the album
as an artistic medium in its own right. In
general the Beatles did not include their
singles on their albums. Several Beatles
album covers have been copied or
parodied, for example:
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Linda Ronstadt - Touring
the best and most serious attempt to
rehabilitate an idea of pop that
Beatlemania and the mass marketing of
rock LPs for teenagers undid in the mid60s...
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Tyco Toys - History
By the 1970s, TYCO shifted sales and
marketing to a consumer-oriented, mass
marketing focus
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Foster's Home for Imaginary Friends - Merchandising
Since January 2007, as part of an
overall deal with Cartoon Network,
Mattel has released items related to the
mass marketing of the show
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Ravenhead glass
1
The assertive European development even
had Finnish newspapers railing at
Ravenhead's national advertising there,
saying that their local producers such as
Iitalla had to be protected against this foreign
invader. The reality however was that
Ravenhead had pioneered a catch-up of UK
glass design to approach the standards that
designers such as Tapio Wirkkala and Timo
Sarpaneva had achieved earlier in the
Scandinavian markets and allied this to mass
marketing techniques.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Music on The O.C. - Artist promotion
1
Additionally, fans and critics have stated
that such appearances and mass
marketing techniques are creating Selling
out|sell-outs
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Potato chips - History
1
This innovation, along with the
invention of cellophane, allowed
potato chips to become a Mass
marketing#Use and Products
Sold|mass market product
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Becoming Jane
Commentators and scholars have
analysed the presence of Austen
characters and themes within the
film, and also noted the
implementation of mass marketing in
the film's release.
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Becoming Jane - Place in mass marketing
The implementation of mass
marketing in the film's production
and release has attracted notice from
film and literary scholars
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Cinema of Hong Kong - Recent trends
1
These include technically glossier visuals,
including much Computer-generated
imagery|digital imagery; greater use of
Hollywood-style mass marketing
techniques; and heavy reliance on casting
teen-friendly Cantopop music stars
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Hummer H2 - Application
It was marketed as both a general
purpose vehicle and as an offroading|off-road vehicle. The objective
of GM's mass marketing was to
maximize sales, and the H2 is primarily
used as a passenger vehicle on typical
roads. Along with the Ford Excursion
the H2 was also the base for a
limousine conversion.
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Michael S. Malone - Publications
1
* No Size Fits All: From Mass Marketing to
Mass Handselling, with Tom Hayes
(author)|Tom Hayes, Penguin/Portfolio
Hardcover, 2009, ISBN 978-1-59184-2675
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Barry Sheene - Racing career
1
He is credited with boosting the appeal of
motorcycle racing into the realm of the
mass marketing media.50 Years Of Moto
Grand Prix (1st edition)
https://store.theartofservice.com/the-mass-marketing-toolkit.html
1978 Grand Prix motorcycle racing season - Season summary
1
The popularity of defending champion
Barry Sheene had boosted the appeal
of motorcycle racing into the realm of
the mass marketing media
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Good News Bible - Beginnings
It received a mass marketing effort with
copies even being made available through
grocery store chains.
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Marlboro Man - Results
Philip Morris easily overcame
growing health concerns through the
Marlboro Man campaign,
highlighting the success as well as the
tobacco industry’s strong ability to
use mass marketing to influence
consumers.Roman, K
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Samuel Colt
1
Colt's manufacturing methods were at the
forefront of the Industrial Revolution. His
use of interchangeable parts helped him
become one of the first to exploit the
assembly line. Moreover, his innovative
use of art, celebrity endorsements and
corporate gifts to promote his wares made
him a pioneer in the fields of advertising,
product placement and mass marketing,
although he was criticized during and after
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Potato onion
1
It was very popular in the past, but--like
many old varieties--it has been passed
over in favor of types more suitable for
mechanical harvesting and mass
marketing.
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Jordan Romero - Concerns about the climb
1
This sounds like it's about mass marketing, money
and it's verging on child abuse
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Rob Portman - Early appointments and return to Ohio
In economic affairs, they increasingly
adapted the methods of the world: taking
out loans, using mass marketing
techniques
1
https://store.theartofservice.com/the-mass-marketing-toolkit.html
Pharmaceutical marketing - To users
1
For these reasons, most countries impose
limits on pharmaceutical mass marketing
that are not placed on the marketing of
other products
https://store.theartofservice.com/the-mass-marketing-toolkit.html
For More Information, Visit:
• https://store.theartofservice.co
m/the-mass-marketingtoolkit.html
The Art of Service
https://store.theartofservice.com