Transcript Sprint Marketing Requirements – (League/LSC Model)

League/LSC
Conference Call
Wednesday, January 20, 2010
Contents
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Top LSC’s
2009 Results
2010 IIA Income Share Model
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Updates
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Big Ticket Items Financed by Credit Unions
o Credit Union Model
o LSC Model
Sprint
o Credit Union Model
o LSC Model
Member Rewards
o Credit Union Model
o LSC Model
Costco
Complete Tax
Sprint
GM Private Offer
2010 LSC Communication Schedule
2
Top LSC’s (Thru 12/31/09)
Auto Sales
Sprint Supporting Credit
Unions
208
Texas
33,515 Michigan
Michigan
18,316 California/Nevada
47
Florida/Alabama
15,369 Texas
37
California/Nevada 12,083 New York
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Pennsylvania
29
11,338 Florida
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2009 IIA Results
Program to
Date
Metric
IIA League Participation
46
# IIA Supporting Credit Unions
2,125
% CU membership Opt-Ins
56%
# of Top 500 CU Opt-Ins
304
New Credit Union Members (12/31/09)
17,774*
Total Transactions
828,553
Sprint League Participation
28
# Sprint Supporting Credit Unions
542
* 7.8% of sales or 50% of respondents stating CU member for less than 1 yr
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2009 IIA Results (continued)
Metric
Results
Auto Program (Program began 12/08)
# Vehicle Sales (12/31/09)
229,476
# CU Loans (12/31/09)
176,690
Sprint Program (Program began 1/06)
$ Saved by members (12/31/09)
$40M
Sprint Activations (12/31/09)
642,751
Allied Moving and Storage (Program began 9/1/09)
Moves Quoted/Booked (1/17/10)
48/5
FTD (Program began 11/1/09)
# Sales (12/31/09)
132
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2010 IIA Income
Sharing
• Credit Unions and Leagues/LSCs can choose to support IIA
through three separate contracts that provide income
sharing opportunities based on marketing commitments.
• Membership enhancement programs will fall into three Tiers:
– Big Ticket Items Financed by CUs (autos, RVs, Boats, homes,
etc) – 80% of Advertising Pool
– Sprint – wireless discount program already in place – 20% of
marketing revenue
– Member Rewards – All other discount offers promoting the use of
credit union credit and debit cards – 20% of marketing revenue
• For links to the credit union agreements visit:
http://www.lovemycreditunion.org/Invest_in_America_Contracts_487.html
• League agreements are available from the League Resources
page within the Partner Center of www.LoveMyCreditUnion.org
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Big Ticket Items Financed
by Credit Union – (Credit
Union Model)
• Sign up – no specific requirements or revenue share
– Members have access to IIA discounts
– Credit union identified as a participating credit union on
www.LoveMyCreditUnion.org,
– Receive latest program updates sent directly to the credit union
point person
– ID and Password to access protected areas of
www.LoveMyCreditUnion.org including credit union level sales data
and member survey reports
– E-mail addresses of those members who have requested an
authorization code that have not yet purchased a vehicle for credit
union follow-up and cross marketing purposes
– Free Marketing materials
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Big Ticket Items Financed
by Credit Union – (Credit
Union Model)
Endorsement Level – Marketing Requirements
• Credit union agrees to the following marketing requirements:
– Prominently display the Invest in America program marketing
materials (lobby posters and take ones) provided in the free
marketing kit
– Prominently display IIA web banner that links to
www.LoveMyCreditUnion.org, on the home page of the credit
union’s web site. (Banners provided by CUV)
– Publish quarterly IIA article in credit union’s newsletter. (Content
provided by CUV)
– Distribute monthly IIA Frontline Staff Update to all frontline
employees. (E-mailed to credit unions monthly)
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Big Ticket Items Financed
by Credit Union – (Credit
Union Model)
Endorsement Level - Incentive
• Quarterly marketing incentive calculated as follows:
– CUV shall create an “Incentive Pool” from the marketing revenue which it
receives from the manufacturers related to sales during the quarter
– CUV will share 80% of this pool with the participating credit unions
– Each quarter CUV shall prepare a list of all participating credit unions with
membership figures based on the most recently available NCUA Call Report
data.
– The percentage of the Incentive Pool to be paid to each participating Credit
Union shall be determined by a fraction, the numerator of which shall be the
credit union membership figure obtained from the Call Report and the
denominator of which shall be the aggregate membership total for all
participating credit unions. This fraction shall be multiplied by the amount in
the Incentive Pool to determine the marketing incentive for the Credit Union
involved
– Marketing incentives will be paid upon actual receipt of payment to CUV by
the manufacturers
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Big Ticket Items Financed
by Credit Union –
(League/LSC Model)
• Endorsement Level – Marketing Requirements
– Promote IIA via web banner on League/LSC homepage (banner provided
by CUV)
– Support and assist CUV’s National Business Consultants with contact at top
volume credit unions
– Publish and distribute monthly IIA newsletter to all credit unions (provided
by CUV)
– Attend quarterly conference calls
– Publish a minimum of two IIA informational articles in League/LSC
publications per year ( content provided by CUV)
• Endorsement Level – Incentives
– League/LSC will receive quarterly incentives equal to 10% of the incentive
paid to CUV by the manufacturers for each sale to a member of a credit
union within the state
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Big Ticket Items
Financed by Credit Union
– (League/LSC Model)
• Partner Level – Marketing Requirements
– All requirements for the Endorsement level plus:
• Schedule a minimum of one webinar per year to train credit unions on
the IIA program (CUV will participate as needed)
• Visit 10 largest credit unions in the state to promote IIA participation
• Allocate and staff booth space at League/LSC annual meeting (CUV
will provide materials and designate based on availability)
• Solicit credit union participation on an annual basis through
League/LSC personalized letter (CUV to provide content)
– Partner Level - Incentives
• League/LSC at Partner level will receive an additional 7%
incentive in addition to the 10% from the Endorsement level
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Sprint Marketing
Requirements – (Credit
Union Model)
• Credit union agrees to the following
marketing requirements to share 20% of
marketing revenue:
– Order materials from CUV and distribute in quarterly statement at
least once per year
– Continuously display materials concerning the plan in credit union
lobby areas
– Published approved articles to promote the plan in the credit union
quarterly newsletter at least two (2) times per year
– Promote Sprint Nextel on credit union web site utilizing banner ad
and link approved by CUV
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Sprint Marketing
Requirements –
(League/LSC Model)
• Endorsement Level
• League/LSC agrees to the following
marketing requirements:
– Introduction letter/agreements sent to credit unions (CUV to provide text)
– Utilize approved banner to promote plan on League/LSC web site
– Publish 2 advertisements per year in League/LSC publications (CUV to
provide content)
– Display materials in League /LSC lobby
– Promote the plan to credit unions via annual e-mail
– Provide standard booth space at League/LSC Annual Meeting
– Add CUV to the League/LSC event announcement list
• Receive 10% of marketing revenue
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Sprint Marketing
Requirements –
(League/LSC Model)
• Full Partner Level
• All of the marketing requirements at the
Endorsement Level plus:
• Require field staff to market program and return participation
agreements to CUV
• League/LSC share 20% of marketing revenue
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Member Rewards
Marketing Requirements –
(Credit Union Model)
• Sign up – no specific requirements or revenue share
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Members have access to IIA discounts
Credit union identified as a participating credit union on www.LoveMyCreditUnion.org
Receive monthly communications regarding the Offers
Provided with an ID and Password to access password protected areas of
www.LoveMyCreditUnion.org.
• Endorse – Credit union agrees to the following marketing
requirements to receive 20% of the annual marketing revenue:
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Prominently display the Invest in America program marketing materials (lobby posters
and take ones) provided in the free marketing kit
Prominently display IIA web banner that links to www.LoveMyCreditUnion.org on the
home page of the credit union’s web site. (Banners provided by CUV)
Publish quarterly IIA article in credit union’s newsletter. (Content provided by CUV)
Distribute monthly IIA Frontline Staff Update to all frontline employees. (E-mailed to
credit unions monthly)
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Member Rewards
Marketing Requirements –
(League/LSC Model)
• Sign up – no specific requirements or revenue share
– League/LSC identified as a participating League/LSC on
www.LoveMyCreditUnion.org
– Receive monthly communications and updates regarding the Offers
– Provided with an ID and Password to access password protected
areas of www.LoveMyCreditUnion.org including:
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Access to state level reports
Member survey reports
Free marketing materials
Sales kits and tips
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Member Rewards
Marketing Requirements –
(League/LSC Model)
• Endorse – League/LSC agrees to the following marketing
requirements to receive 20% of the annual marketing revenue:
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Display web banner on League/LSC homepage (banner provided by CUV)
Assist CUV National Business Consultants w/contact at top volume CUs
Distribute monthly IIA newsletter to all credit unions (provided by CUV)
Attend quarterly conference calls
Publish a minimum of two IIA informational articles in League/LSC
publications per year ( content provided by CUV)
– Schedule a minimum of one webinar per year to train credit unions on the IIA
program (CUV will participate as needed)
– Allocate and staff booth space at League/LSC annual meeting (CUV will
provide materials and designate based on availability)
– Solicit credit union participation on an annual basis through League/LSC
personalized letter (CUV to provide content)
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Updates
Costco
• Contract runs February 1, 2009 – July 31, 2010
• Credit union members may purchase Costco
memberships or upgrades
to existing memberships for $50
• Membership Certificates can be used by credit
union members or purchased as a gift for family
and friends
• For every membership purchased, member
receives coupon for free or discounted products of
over $50 in value!
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Updates
CompleteTax
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Credit Unions Can Share in IIA Income with CompleteTax!
– Credit unions earn 20% or an average of $2.20 for each return
– Free marketing materials available at:
http://www.lovemycreditunion.org/CompleteTax_Marketing_Materials_481.html
– CompleteTax is powered by the same software the pros use
– Plus TurboTax is owned by Intuit, which also owns Quicken, a competitor to
credit unions in the mortgage arena
– With the exclusive credit union member 30% discount, CompleteTax is as
much as 56% less than TurboTax:
CompleteTax
Premium
TurboTax Personal
& Business
Regular Price
$49.95
$74.95
CU Member Discount
30%
15%
CU Member Price
$34.97
$63.70
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Sprint
New Sprint Marketing Materials
• New marketing kits were sent to participating Credit
Unions including statement inserts and an acrylic
stand
• All Credit Unions must update their existing Sprint
Web Banner to qualify for the annual incentive
http://www.cucorp.com/Web_Banners_1298.html
• For additional marketing materials, including banners
send request to:
[email protected]
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GM Private Offer
Invest in America Provides Credit Unions the Opportunity to Offer
Incremental Credit Union Member Discounts on GM Vehicles!
•Eligible credit union members will receive an additional $750 cash discount on top of the GM credit
union member discount.
•Exclusive credit union financing
•Credit unions can sign up for up to five offers depending on membership occupational groups
•Credit union participation will be on a first come basis based on approved GM funding
•A participation agreement outlining program rules must be signed
•A data share agreement must be signed to insure privacy of data is maintained between GM and
your credit union
•The participation agreement must be returned 45 days prior to the offer start date
•A direct mail piece must be developed and submitted for pre-approval 14 days prior to program start
date
•A fully executed agreement will be returned to your credit union providing acknowledgment your
participation approval
•If you have questions, please feel free to contact anyone from the Invest in America team.
http://www.lovemycreditunion.org/Invest_in_America_Contacts_286.html
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Future League
Communications
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League Conference Calls will be held the 1st month of each quarter on
Wednesday’s at 3pm EST.
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Access Information
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January 20
April 21
July 14
October 13
Phone: 888-742-8686
ID: 9691663
Monthly updates via PowerPoint Presentation will be emailed on:
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February 17
March 17
May 19
June 16
August 18
September 15
November 17
December 15
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