Transcript the marketing environment

SUDD’S BODY WASH
MARKETING PLAN
TRYPHENA DELORES DASENT
Sudd’s Brand - Body Wash
MISSION STATEMENT
Sudd’s body wash is part of the sudd’s brand
and is geared to allergy suffers, as well as
non-allergy suffers. It is mild enough for the
young and the young at heart. Sudd’s body
wash is developed like most body wash but
contains a mild antihistamine which is gentle on
the skin and help to reduce or block most
histamines the chemical which caused allergy.
GOAL
Sudd’s Brand goal is too create quality
products which will satisfy all customers use
and at the same time help to improve allergy
health.
VISION
Continuous growth and improvement of the
Sudd’s body wash to benefit the longevity of
sudd’s body wash and to create similar
products under the Sudd’s Brand.
MOTTO
Sudd’s Body Wash: “Three times clean the
first time”
SUDD’S BODY WASH
1. Executive Summary
The sudd’s body wash is a consumer good
product and is part of the skin soap family.
Sudd’s is developed to satisfy all customer
and potential customers alike who enjoys
Quality in a body wash and not quantity. It
is mild enough for the young and the young
at heart. Sudd’s body wash is unique in is core and
distinctive competency and will be use to create like
products which will drive future revenue.
SUDD’S BODY WASH
The Sudd’s body wash evaluation internal strength and
weakness and external opportunities and threats, provide the
threshold for the strategic analysis and marketing plan. The
plan focuses on the Sudd’s Brand growth, introduction of a
cutting edge product, which will increase customer
satisfaction and in so doing strengthen customer relationship
and increase revenue.
SUDD’S BODY WASH
2.
ENVIRONMENT ANALYSIS
Sudd’s body wash is a consumer product, which was developed different
from the regular body washes. It contains a mild antihistamine which
help to reduce or block histamines the chemicals which caused
allergies. Sudd’s Body Wash leave the skin feeling smooth with a natural
desirable fragrance. It was developed to improve skin health and at the
same time help to reduce or block histamines. Sudd’s body wash is safe
to be used by all people. (The young and the young at heart)
Sudd’s Body Wash was not tested on animals.
SUDD’S BODY WASH
3. A: THE MARKETING ENVIRONMENT
1.
Competitive Force: Sudd’s Body Wash is at a beginning stage and
is very competitive and is at a very high peak. Competing with
like brand is not that difficult as Sudd’s Body Wash is needed and
fits within it competitors industry. Sudd’s Body Wash advertising
methods would generates more than a million customers for the
first year of market. Customers are always seeking new brand to
satisfy their needs especially if it is essential to their health.
SUDD’ BODY WASH
2. ECONOMIC FORCES:
Most existing body washes are very high priced. Sudd’s
Body Wash will be priced to accommodate all classes of
customers. Focusing on improving health in allergy
suffers and other customers alike. The pricing of Sudd’s
Body Wash will be able to stand-up to all economic
changes when they occurs.
SUDD’S BODY WASH
3. POLITICAL FORCES:
Sudd’s Body Wash abides with all political rules. We
do not foresee any influences or events which will hinder
the Sudd’s Body Wash operation.
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4. LEGAL AND REGULORTARY FORCES:
New consumer products are developed everyday but
none to compare with Sudd’s Body Wash. Sudd’s Body
Wash goal is to satisfy the needs of all it’s customer by
helping to improve the skin by alleviating allergies
causing agent (histamines). The product is very safe to
use by all customers. (customer with or without allergies).
SUDD’S BODY WASH
5. TECHNOLOGICAL FORCES:
No known technological forces.
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6. SOCIOCULTURE FORCES:
The Sudd’s Body Wash is very diversified. The brand
will be marketed to satisfy the needs of all it customers
and potential customers. Sudd’s Body Wash welcome
customer of all race, culture, nationality and age to name
a few.
SUDD’S BODY WASH
4. TARGET MARKET:
Sudd’s Body Wash is developed to satisfy and meet the
needs of all customers alike. We have implemented the
differentiated strategy. Sudd’s Body Wash will
developed like brand products such as hand-soap, skin
bar soap, and laundry detergent to name a few. These
future products along with the Sudd’s Body Wash will
provide our valued customer with choices of the Sudd’s
product brand.
SUDD’S BODY WASH
CURRENT MARKETING OBJECTIVE AND PERFORMANCE:
Sudd’s Body Wash obtain their customers and client by advertising in
local newspaper, placing small samples within mailboxes. Sudd’s Body
Wash is also advertised in the Sunday’s newspaper with a nationwide
circulation. As the market for new products are of a high demand,
Sudd’s Body Wash advertising and marketing are done on a
rotational basis, and it is depend on manufacturing. Sudd’s Body Wash
is looking to extend their advertising and marketing procedures by
including television and radio commercials, billboards, social media
marketing, which will allows Sudd’s to reach a much wider range of
customers and audieance.
SUDD’S BODY WASH
5. As Sudd’s Body Wash is presently in the beginning stage
fifty-five (55) percent of the estimated income will be
used for operation, development, advertising. The next
twenty-five (25) percent will cover research and the final
twenty (20) percent will cover miscellaneous cost, which
will include packaging, labels and any other relevant
necessities. To name a few.
SUDD’S BODY WASH
SWOT ANALYSIS:
6. A.
1.
2.
3.
STRENGTH
A differentiated strategy make it possible to provide
high quality, dependable consumer brand products
which will satisfy the needs of Sudd’s Body Wash
customers and potential customers.
Keep Sudd’s products Core and Distinctive.
Develop new products within the Sudd’s Brand
which will stand up and out against their competitors, and
the internal and external environment.
SUDD’S BODY WASH
7. B. WEAKNESS
1. Sudd’s Body Wash is a new product. At this moment
we do not foresee any weaknesses. However, based
on research Sudd’s Body Wash is will within the
category of its competitors and the industry is destine
to do well within it’s market.
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9. D. THREATS
1. Continuous research industry for threats which could
arise from the internal and external environment.
2. Pricing to compete with Sudd’s Body Wash
competitors.
3. Obtaining international retailers, customer and
clients.
4. Shipping or exporting Sudd’s Body Wash
internationally. (International Laws and Tariffs)
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8. C.
1.
2.
3.
4.
OPPORTUNITIES
Extend within the retail market
Sell products online to reach domestic and
international customer alike.
Increase advertising on the internet, local area
newspaper, yellow pages and social media.
Build website in order for customer to interact
with suppliers and or manufacturers. (As a third
party venture).
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10.E. MATCHING STRENGTH TO OPPORTUNITIES
CONVETING WEAKNESSES TO THREATS
1. Enforce differentiated strategy in sales within the
retail market.
2. By keeping the Sudd’s Body Wash core and
distinctive, it will live up to the product potential and
in so doing will strengthen customer satisfaction
which will increase revenue.
3. Introduce new Sudd’s Brand products
4. continue to advertise using all method of advertising.
SUDD’ BODY WASH
10. E. MATCHING STRENGTH TO OPPORTUNITIES
CONVERTING WEAKNESSES AND THREATS
CONT/D.
5. Update website to make is customer users friendly.
6. Increase sales method
7. Increase international retailers, by abiding with
international laws and tariffs.
SUDD’S BODY WASH
11. IV. MARKETING OBJECTIVES
Sudd’s Body Wash and Brand products is to provide
all customers with satisfying, dependable products, which
will live up to their name and to meet the needs of all
their users.
Sudd’s Body Wash and brand with their unique
ingredient guarantees excellent results.
SUDD’S BODY WASH
V.
MARKETING STRATEGIES
12. A. TARGET MARKET
1. Customers both domestic and internationally, who
seeks quality, dependable and safe body wash and
other Sudd’s Brand products.
2. Health conscience customer (allergy users and other
customer alike.)
3. Young and the young at heart
4. All ethic background, gender, demographic,(etc.)
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13. B. MARKETING MIX
1. Products: Sudd’s Body Wash is not only a body
wash but is uniquely created to stand up to its name
and in so doing satisfying customers needs.
Sudd’s other brand products are uniquely created the
same way and will live up to expectation.
2. Price: Sudd’s Body Wash is very affordable and
competitively price. It is in the range of all customers
and potential customers price range. It will be priced
at $6.99 per bottle.
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13. B. MARKETING MIX CONT/D
3. Distribution or Place: Sudd’s Body Wash and Brand
will be sold nationwide as well as internationally
where all skin, body and bath products are sold. It
will also be sold on the company store website in
order to reach potential customer.
4. Promotion: Continue to create unique and
dependable Sudd’s Brand products. Tend to keep
existing client and customers by issuing a monthly
magazine displaying new and upgraded products,
conducting seminars to introduce product to retailers.
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VI.
MARKETING IMPLEMENTIONS
14. A. MARKETING ORGANIZATION
Sudd’s Brand have the needs for the product. The
Sudd’s Body Wash has an industrial fit. In this case
the differentiated marketing strategy will make it
easy to provide Sudd’s Body Wash customer with a
skin care body wash which will satisfy their needs.
15. B. ACTIVITIES:
All Sudd’s brands are being provided to all
customers and potential customers who are always
seeking for way to improve on their own well-being.
SUDD’S BODY WASH
16. VII. EVALUATION AND CONTROL
A. Performance Standard and Financial Controls
In order to keep Sudd’s Brand operating funding is in the
quote of $500,000.00 will be provided to run the Sudd’s
body wash operating.
Sales quotas will be recorded and reported every
quarterly
All monetary transaction will be recorded using
accounting and financing modules through the parent
company’ relevant departments. Cross functional
activities
Tentative Cost Analysis For New Product Development
PERFORMANCE
ONE (1) YEAR FOR COMPLETION
TASK 1
TASK 2
TASK 3
SUDD’S BODY WASH
OWNERSHIP:
THIS PROJECT WAS DEVELOPED AND
CREATED BY:
TRYPHENA DELORES DASENT.
COMPLETION OF PROJECT: 09/06/2014
THIS WAS NOT A GROUP PROJECT.