Transcript MediaMethod
www.MediaMethod.info Web Content Version 2 Feb. 13, 2003 Tabs / Site Sections • • • • • • • • • Home Page The Value The MediaMethod Difference Key Services Special Launch Pricing Clients Partners The Team Contact Us Home Page • In an era of information overload, market confusion and media scrutiny, working with a professional Communications Coach, who trains and focuses executives and spokespersons on the right messages, will prove to be one of the best choices you can make this year. • MediaMethod is a Communications Coaching Company that enables companies and spokespersons to increase the effectiveness and impact of their message and maximize their marketing and PR investment. The Value • MediaMethod improves both verbal and written communications through a series of intense, hands-on training workshops for executives and spokespersons, as well as editorial content development, including byline articles and speeches. • Our experience in marketing, training, public relations and journalism provides the knowledge necessary to transform the communications skills, style and delivery of any executive. • From keynote presentations to media interviews, to investor road shows, to partner summits and sales meetings – MediaMethod brings a credible, objective viewpoint to communications, driving change and improvement every step of the way. The MediaMethod Difference U Unlike other firms or consultants, MediaMethod focuses solely on the communications process – enabling executives and spokespersons to be the best they can be. Our focus and expertise has generated significant results for clients. Our differentiators include: • Proven methodology that delivers results and success with every engagement • Ability to generate immediate results in a short time frame • Expertise in working with a full spectrum of companies, from Fortune 500’s to early-stage companies, in all industry segments • Enables executives to address all audiences, including media, financial analysts, investors, partners, customers, board members, consumers and internal constituents • Accolades from every client project • Unique media mindset that helps wade through the clutter and determine the most powerful message and approach • Suite of services that addresses both written and verbal communications, including executive training, thought leadership, editorial content development and crisis communications • Ongoing investment in developing communications assets and services that directly benefits clients Key Services On this page – we’d like these 3 images in the graphic bar Feel free to stretch, rotate, change the image to fit the requirements on the next few pages • Our services are customized and tailored for each engagement and are focused on delivering immediate results. Our services include: – – – – – – – ExecutiveCommunicationsTraining (link to other page) MediaTraining Workshops (link to other page) CrisisManagement (link to other page) PresentationTraining Workshops ExpertSpokespersonTraining Workshops Thought Leadership / Executive Visibility Programs Editorial Content Development ExecutiveCommunicationsTraining • • On this page – we’d like this image in the graphic bar And the words ExecutiveC ommunicat ionsTrainin g in the graphic • • • • • • Today, CEOs and executive management teams are under intense scrutiny as a result of the economic landscape and widely-publicized scandals surrounding large corporations. The investor and customer alike are demanding visible leadership. CEOs and the entire C-Suite are more responsible for the brand identity and image of their organization. A charismatic, engaging CEO will receive higher accolades by customers (i.e. more deals closed) and greater compensation (according to a recent study presented at the Academy of Management in 2003). Executive leadership, executive presence, executive clarity is vital. Thus, executive communications training is an essential component to a strong, viable executive management team. MediaMethod offers a proven, step-by-step process to enable executives to address all the critical audiences in a powerful, effective manner. Hundreds of executives have learned how to strengthen their communications. Click here to further explore the value you will receive during our ExecutiveCommunicationsTraining Workshop. MediaTraining On this page – we’d like this image in the graphic bar And the words MediaTrai ning in the graphic To effectively communicate with the media, executives and spokespersons need to understand the media’s mindset, bias, and perspective. MediaTraining gives spokespersons the insights, techniques and approaches that will work in conveying your message to the media. We arm you with tricks of the trade from preparation to pacing to packaging that ensure you achieve maximum results with the media. Executives, product management and third-party spokespersons will learn how to master media and analyst interviews and deliver the desired results. With this workshop, spokespersons gain confidence and skills in addressing: Print & Broadcast Interviews Phone Interviews Satellite and In-Person Media Tours Speaking Engagements New Product Announcements Crisis Responses And virtually any situation that may call for you to communicate company, product or service messages Click here for more information on the benefits you will receive from our MediaTraining Workshop. CrisisManagement On this page – we’d like this image in the graphic bar And the words CrisisMana gement in the graphic • Companies have lost millions of dollars in a crisis. Companies have filed bankruptcy as result of a crisis. Companies have lost the trust and loyalty of customers in a crisis. • Crisis situations are inevitable. Planning by management prior to the crisis is the best approach to control and minimize the effects of a crisis. • Crisis management is a systematic, proven approach for preparing for, containing and controlling the potential negative effects of a crisis situation. • During a crisis, there are two main goals that must be achieved simultaneously: – Issue Resolution and – Effective Reassuring • MediaMethod works with companies to proactively plan for and confidently address crisis situations. • Our crisis program is divided into four important aspects: – Crisis Messaging – Crisis Media Training – Crisis Plan Development – Crisis Execution • Click here for additional details on the advantages you will realize with our CrisisManagement program Our Clients A full spectrum of companies, from Fortune 500’s to early-stage companies rely on the expertise and unique approach of MediaMethod for their communications training. From executives to marketing teams to third-party spokespersons, MediaMethod consistently receives accolades from everyone involved in the communications equation. “This was the fastest and most valuable four hours I’ve ever spent. Thanks for the valuable information and entertaining training.” ~ CEO, Uniden Corporation "I've been to a lot of media training sessions in my career. This was, by far, the best." ~ VP Sales, Sun Microsystems Our Clients (2) “These workshops were extremely valuable for our management team – a great use of our time. We’re all very pleased.” ~ CEO, Team Health “You’ve taken me and my presentation so much further than I would have ever been able to accomplish on my own. Thank you.” ~ VP Engineering, Teradata "This was an awesome session. The content rework, as well as the techniques to deliver my message, were extremely valuable." ~ Cluster Managing Partner, Deloitte & Touche Our Partners • Partnering is a way of life. We believe the best approach is an open, flexible network of the best resources working together with clients. MediaMethod forges partnerships with a myriad of organizations in order to bring the best resources to bear on every project. • In order to improve the communications process and drive results for clients, we partner with: – – – – Public Relations Agencies Marketing Companies Strategic Consulting Firms Venture Capital Firms Our Partners (2) “I’m amazed how you can work with us for five minutes and understand all the issues and opportunities. You’ve made a huge difference.” ~ Account Director, SBC Advertising “We can’t thank you enough for your extraordinary and brilliant work with our client during media training. You make all our jobs much easier.” ~ Senior Vice President, Ogilvy Public Relations Special Launch Pricing • Although MediaMethod has a broad range of communications services, during our Spring 2003 launch we’re offering special launch pricing for our two products that are in highest demand. MediaTraining: – $1500 for a 4 hour session – $2000 for a full-day session • CrisisManagement: – $175 per hour (reduced rate from $250 per hour) • Engagements must be booked by April 1st to receive this special pricing. The Team • Nathan – however you want to organize this – could have all on one page or separate pages that link from this one • Kellie Mullen • Brian Mullen • Jim King • Karen Weidenaar Kellie Mullen SAME AS AT KELLIEMULLEN.com A former broadcast news reporter, Kellie Mullen applies more than 10 years of experience in strategic counsel, message development, media training and executive coaching to the clients of MediaMethod, a Communications Coaching Company. An expert in facilitation training and marketing communications, Kellie’s areas of expertise include brand building, positioning and messaging development, media training, company and product launches, crisis response, mergers and acquisitions and executive development. Kellie has taught media skills and consulted with hundreds of executives from Fortune 1000 companies, including Deloitte & Touche, The Discovery Channel, Pfizer, NCR, Hewlett-Packard, Nortel Networks, Sun Microsystems and Zyrtec, as well as emerging companies, including Art.com, aaiPharma, Uniden and WebMD. Prior to founding MediaMethod, Kellie was Vice President, Editorial Director for Ogilvy Public Relations Worldwide, a global public relations agency. During her more than eight years at Ogilvy, Kellie worked with leading companies in the technology, healthcare and financial services industry and developed several agency products and services, including media training and presentation training programs, branding workshops, new client jump-start program and messaging workshops. Preceding her tenure at Ogilvy, Kellie worked as a broadcast news reporter for WFBC-FM and WYFF-TV, an NBC affiliate in Greenville, South Carolina, and was a communications specialist for Marcam Corporation, an IBM Business Unit. An entertaining and engaging speaker, Kellie has spoken at the Women in Technology Conference, Flatiron Partners Annual Meeting, PRSA’s regional conferences and several Alumni Workshop sessions. Kellie can be reached at 770.367.0263 or [email protected]. Jim King Jim is a results-oriented, creative, energetic individual with thirty years of executive success in communications, marketing, marketing support, direct marketing, strategy, planning, and product development. His primary focus has been in product development and new product launches. Jim has worked in the technology, healthcare, financial services, manufacturing, distribution, construction, and apparel industries. Jim held executive positions in small entrepreneurial companies, with less than $3m in sales, to one of the largest Fortune 100 companies in the world. His career positions varied from a CFO in McCarthy Brothers Company, a $100m construction company; to a V.P. of Operations for Technology Consulting Associates LLC, a small $2.5m systems integrations firm; the Director of European Strategy and Development, to a V.P. of Operations in Europe for IBM in Paris. Jim has lived in London and Paris and has worked on a global basis. He has formulated media, marketing, and communication plans on a worldwide basis. His international experience includes launch campaigns and major conference and exhibition support. Jim interfaced with the European community to develop new products and execute new product launch plans for over a decade. In addition to the “normal” product communication activity, Jim established a complementary marketing program, its education plan, and launch activities by which 85 percent of a major hardware manufacturer delivers its hardware. This initiative required extensive communication and education inside, and outside, of the company to establish acceptance and success. While at IBM, Jim’s role as an instructor at IBM’s executive education and marketing training center formed a solid foundation for his product launch activity and his guest speaking engagements around the world. Jim has presented various topics at IBM, Mapics, PeopleSoft, SSA, and SAP conferences in the US and abroad. Additionally, he has been a guest lecturer at numerous national construction industry association conferences on various management-level topics. Jim is delighted to be a part of the MediaMethod delivery team. He is now helping companies of all shapes and sizes to develop a clear concise company or product message and effectively deliver it to the market. Jim is able to bring real life experience into workshops through his varied and extensive background. His business insights have helped companies improve internal communications through message “alignment” within the company. Brian Mullen • Brian to write and send his bio on Thursday Karen Weidenaar • Karen Weidenaar brings over 15 years of experience in worldwide marketing, communications and event planning. Weidenaar has extensive experience in product launches, executive visibility and messaging, media and presentation training as well as global events and marketing campaigns. She focuses on developing integrated marketing and public relations plans for clients. • Karen has worked with clients in a wide-range of industries – including manufacturing, technology services and even entertainment companies, helping them to strategically position themselves within their marketplace. Some of her clients include ING, Aetna, NCR, Dayton Area Chamber of Commerce, Safeguard Scientifics, Teradata and numerous IBM divisions and global business partners. • Prior to working with the MediaMethod’s team, Karen was vice president and director of conference strategy for Alexander Ogilvy Public Relations Worldwide. At AlexanderOgilvy, Karen developed and executed conference and visibility strategy for more than 100 clients and agency initiatives, including orchestrating client seminars and conferences from small press conferences to large events. Previous to that, she was vice president of marketing for Production Resource Group, where she steered marketing and communications for a collaboration of companies specializing in technical and creative products and services. Karen also spent ten years at IBM Corporation, primarily specializing in global marketing, communications and program development across multiple segments and international locations of IBM. Contact Us • Please contact us to discuss your specific communications needs or schedule a workshop. MediaMethod [email protected] (770) 424.0316 (office) (770) 426.0490 (fax) (770) 367.0263 (mobile) 1956 Lower Roswell Road, Suite C Marietta, GA 30068 A New Perspective (www.mediamethod.info/perspective) not accessible from the home page – unique URL for our marketing campaign – but from this page they can click to other sections of the site. • KELLIE TO SEND YOU TEXT FOR THIS PAGE ON THURSDAY • Discover the value and insights you’ll receive during our ExecutiveCommunicationsTraining. (link to the word document)