Transcript Marketing @ Startup

MARKETING @ STARTUP
Bangalore Entrepreneur Meetup, Sunday Aug 9th
Definition
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Marketing deals with identifying & meeting human & social
needs
“meeting needs profitably”
A marketer is someone who seeks a response from another
party, called the prospect
Needs, Wants & Demands – starting point
Target Markets, Positioning & Segmentation
Offerings & Brands – across marketing channels
Competition – how is the competition?
Marketing for Consumers & Business – requires different
approach
We will mostly talk about consumer products / services here
Segmentation, Targeting, Positioning
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Demographics, Geographical, Behavior
Understand which segments you want to market
Selected segments of the market – is your target for
marketing your product
Each target segment – will need a different means / way of
positioning
Ex: Leather Shoe – you want to market the shoes to 2226yrs working men & 50-55yrs retiring folks
Positioning to a segment, need to deliver the message to
target users
NOTE: Be careful on your target selection, no point in trying
to sell to all the segments
Sales = Marketing?
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Sales is not Marketing
Marketing gives you the insight for positioning your product
Sales is using marketing inputs, channels to sell your product
or service
Marketing has spread the word about product & created
the awareness to right people
Sales help you talk to these aware people & get the
customers
Sales could be like 6 blind people, giving different
description of Elephant, without the right marketing backing
Do I need to spend on Marketing or Sales force good for
me?
Marketing Channels
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Web
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Word of Mouth
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Write Articles on Paper or Ads
Mobile
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Ads or Sponsorship
Talk shows
Print
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Spread the word through high profile people
Radio
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Banner Ads
Paid Searches
SMS
Social Media
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Web is becoming Social, recognize – if you are targeting netizens
Take Away!
Hope this session was helpful & you have identified
key take away for your startup!