Transcript Five Smart Cheap Marketing Strategies

Five Smart, Cheap Strategies for
Marketing in a Recession
Recession Marketing Strategies
What you’ll get today:
Five great strategies
 Do-it-yourself tips
 Practical suggestions
 Tip Sheet!
 The good news about marketing in a
recession

Recession Marketing Tip #1
Value is the new black
 What worked last year and 5 years
ago may need to CHANGE
 How does your product or service
address these trends?
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I
want more for my money
 I need to save my business time and money
 I value quality and family over ostentation
and excess
 I will invest in things that provide real and
lasting VALUE (education, health)
Examples
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Value-based marketing messages
Recession Marketing Tip #2
You can’t afford to ignore the power of
social media and email marketing!
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LinkedIn
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Facebook
Coffee Break!
Recession Marketing Tip #3
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Don’t be invisible online!
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Google and Yahoo need fresh,
relevant content to “see” your site
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“FREE” visibility – but you have to
keep your site relevant and up to
date
FOUR Quick-n-Clean SEO tips
Update the text on your web page to
include the terms your customers are
searching for
 Add links to relevant sites and
directories on a "links" page
 Write an article and post it on
eZinearticles.com
 Add text behind your graphics
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Recession Marketing Tip #4
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KNOW MORE!
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(Or, Know what you don’t know)
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GOOGLE Analytics: FREE!
Recession Marketing Tip #5
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Reality is your budget will probably
need to be trimmed
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Pick THREE strategies you can do
consistently, not 30 you “try”
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Email newsletters and promotions
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Frequency = success
What to do next?
Tip Sheet
 Join our Facebook group
 More info on table!
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