Transcript Product

Final Report
Group 6
History
• Founded by Melody in 2006.
• She gathered her friends from Fu Jen
University to help her found MICA
company.
Business concept
• World is now facing all kinds of
pollution
• Protect the earth
• Environment friendly things
• Providing you some more convenient
and creative products to use in daily
life
Environment
• First one to use the nano technology
in instant food
• The nutrition be kept in the powder
Market analysis
• we are the first one in the market
Market analysis
• Target market:
Everyone
• Market segment:
Children
Teenagers
Adults
Elders
Slogan
• Carry the most delicious spoon
with you everyday
Product
• For children, we provide such as corn
soup, pumpkin soup that children
like.
Product
• For teens, there are onion
soup, seafood soup
Product
• For adult, misoushiru, tomato beef
soup, pig intestines in herbal soup
are in lines.
Product
• For elders, we provide egg drop soup,
kelp soup
Product
• How to use:
First, put the Yummy Spoon in the
cup
Second, add hot water in the cup
and stir it for a second
Enjoy your yummy soup!
Product
• Product description:
the powder is on the spoon
solve the problem : no spoon
spoons are made of paper
melt in a second
We have lots flavors to our customers
More flavors are under developed.
Product
• Future products:
put some foodstuffs on the
spoons
a cup that can make the hot
soup cool down faster but
not cold.
Marketing and sales
• Marketing strategy: 4P
Place:
supermarkets
convenient stores
wholesales
Product:
a rammed spoon by edible soup powder
varieties of flavors to different ages
Marketing and sales
Promotion:
The 2009 circuit of tryout
around universities in Taiwan
send 5 packages of different
flavor back and get a box of
brand new flavor in 2009.
Marketing and sales
Price:
market penetration strategy
4 pieces in one box, and 60 dollars
per box
At wholesalers: 3 boxes at once with
140 dollars.
Download the coupon online and
get a 10% off discount.
Operations
• Organizational structure:
Chairman
Manager
Marketing
manager
R&D
manager
Chairman: Melody
• Responsible
• Thoughtful
• Knowing the direction of the company
• Makes a big profit
Manager: Iris
• Does things immediately
• Knows the next step
Marketing manager: Cynthia
• Excellent in marketing
• Any product can be sold smoothly
• Customers will be satisfied
R&D manager: Ann
• Smart and creative
• Energetic all the time
• Every idea she think will surprise people