Transcript Top marketing tips to get 2013 off to a great start

Hello!
Joanne Wilson MCIM
Chartered Marketer &
Professional Copywriter
Marketing tips to get 2013 off to a great start
Marketers love a good matrix
Use your existing customers as a blue
print to find more . . .
Do a customer survey – it’s good to talk . . .
Ask questions to help with your future
marketing . . .
Build up a profile of your ideal, most
profitable customer type(s)
Target them specifically with relevant,
benefit led messages
Have a plan . .
. . NOT like this.
More like this . .Where are we now?
Marketing Audit
How can we ensure arrival?
Feedback and Control
Where do we want to be?
Objectives
How to make your
business more profitable
The Marketing Plan
Which way is
best?
Tactics
Advertising
Based on a model by PR Smith
How might we get
there?
Strategy
Where are we now?
I
Where do we want to be?
Set SMART objectives.
How might we get there?
Which way is best?
How can we ensure arrival?
How can we ensure arrival?
Assign responsibilities and timescales and
communicate the plan
Measure the results and feed everything
back into your planning process
Contact details:Joanne Wilson
www.fillthegapmarketing.co.uk
Twitter @jofillthegap
Link in!
Thank you very much