Transcript Creating Marketing Events

Secrets of Successful
Event Management:
The Relationship to Funeral
Service and Life Center
Operations
Presented by
Richard Aaron CMP, CSEP
Associate Professor NYU
President BiZBash Media
Understand the principles
of change driving our
worlds
New Frontiers
 The Experience revolution
 The emergence of the event
industry
 Digital delivery
 Gen 2.0 internet
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Economy
and it’s impact
 Life
is a stage
 The commodity to service
economy
 It’s connection to Exceptional
Tributes
The Tipping Point
 Boomer
studies
 Experience Economy
 Shift in religious values
 New books
 Life centers enter picture
Profile of Events
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Event Types
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Civic, Conventions, Business, Social, Fairs, Product
Intro’s, Galas, Fundraisers, Festivals, Parades,
reunion, hallmarks
Event Subfields
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Retail
Academics
Corporate
Association
Government
Community
Sporting
Weddings
Funerals
Vision
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Wish for best creative potential
Strong direction to motivate others
Visual & verbal strategies focused
Roadmap to travel for shared
outcomes by team
Personalization to Theme
Tributes
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Video
Props, sets decor
Music
Special Entertainment
Special concepts
The influence of Life Centers
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New Expectation
New Product deliverables
Changing skill set demands
New knowledge trees
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Catering
Rental
Floral décor
Marketing to new audience
The Six Areas of Operations
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Site inspections
Marketing and sales
Pricing
Procurement
Strategic Partnership
Creative operations
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Design décor, all the rest
Building Your Business model
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The business plan
The educational curve
New communities
Outreach
New Associations
Creating a Marketing Strategy
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Pricing Strategy
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Advertising-print-AIDA
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Direct mail
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Publicity
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Web Site Marketing
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Sales plan
Operational areas and
Issues
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Personal
Outsourcing
Strategic Partnerships
Storage
Set-up
Electrical power
Procurement as a process
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Assessment
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RFP
Selection
Bid and proposals
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Scope and define budget criteria
A look Into The World of
Catering
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Practices
Rentals
Inventory
Staffing
Tents
Flatware
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See worksheets in the rear
Equipment to consider
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Kitchen facilities
Refrigerators and freezers
Ranges, oven, dishwashers
Storage areas
Trash
Event Contracts
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Parties
Terms- minimum guarantees
Deposits
Payment schedules
Credit arrangements
Cancellation
Force maejure
Sales Operations
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Hiring-industry knowledge
Sales Policies
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Commissions
Sales Training
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Quotas
Sales reports
Sales Policy
Marketing support
 Great brochure-great web
Creativity
Production Considerations
The role of themes for personalization
What knowledge changes?
Lighting
Sound
Décor
Design
Rentals
Risk Management Terms
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Cancellations
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Force Majeure
Alcohol Control
Dram laws
 Bartender instruction
 Onsite and process reviewed
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The Bookshelf
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Professional Event Coordination-Julia Silvers
Start & Run Your Catering Business-George
Erdosh
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The Special Event Advisors by David Sorin
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Contracts staff and image
Legal guide to startup, sales training sample
contracts.
Marketing Your Event Business by Judy Allen
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Business development, customer service