Transcript Marketing Strategies and Solutions for AT Reuse Programs

Marketing Strategies
When developing your marketing strategy, always be mindful of:
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People who will share a common interest and vision
funding and sustainability
Venues that could be donors as well as recipients
Consumers
Hospice
Nursing homes/Assistive Living
Rehab facilities
Vendors
Donations
Repairs/maintenance
Referrals
VA Hospitals
Marketing in the AT Reuse Community
Some Helpful Tips
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Know your Targeted Market:
What do you have to offer? What are the benefits for them?
How they can help you?
Be specific with your requests and needs
Network with those that share Common Vision:
Be Visible and Ready to get Involved
Be a Partner - Get on Advisory Boards, Councils, etc.
Know your Assets and Limitations:
Manpower/Staff available
Budget
Available Resources
Are your materials in Accessible formats?
Marketing in the AT Reuse Community
A Brief History of Alabama’s STAR Reuse Programs
STAR
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ADRS – Lead Agency
21 Branch Locations across the state
Four (4) centers- Four major cities consider:
 resources
 largest consumer-base
 issues/concerns (space, donations, transportation, budget, etc.)
Jumpstart- Targeted base established with lead agency
 ADRS (Alabama Dept. of Rehab Services)
 Goodwill
 Easter Seals
 UCP
Currently working with a faith-based organization as 5th center to open 2009.
Marketing in the AT Reuse Community
AL Jumpstart Programs
Grassroots Advocacy Program
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Technet - Group of individuals w/disabilities and/or family members
Identified support groups, individuals, programs to target
Conducted presentations and training
Advocated for inclusion and access and acquisition of AT
Training Modules
ADSS (Alabama’s aging population)
o
o
Senior Centers
Assistive Living Facilities/Nursing Homes
School Systems (incl. Spec. Ed. and Reg. Ed.)
Infants & Toddlers (EI and CRS)
Marketing in the AT Reuse Community
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Marketing in the AT Reuse Community
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Marketing in the AT Reuse Community
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Marketing in the AT Reuse Community
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Examples of Marketing in the
AT Community
Alabama’s STAR Program Ad--Brochure
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Front
Center
Back
Examples of Marketing in the
AT Community
Alabama’s STAR Program Ad
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Examples of Marketing in the
AT Reuse Community
Alabama’s STAR Program
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Hand Cleaner
Examples of Marketing in the
AT Reuse Community
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Alabama’s STAR Program—Folding Toothbrush
Before
After
STAR
Alabama’s Assistive
Technology Act Program
1 (800) 782 7656
Examples of Marketing in the
AT Reuse Community
Alabama’s STAR Program--Magnifier
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Before
After
STAR
Alabama’s Assistive
Technology Act Program
1 (800) 782 7656
Examples of Marketing in the
AT Reuse Community
UCP Waste Not Program
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Note Pads
Pens
Examples of Marketing in the
AT Reuse Community
UCP Waste Not Program Postcards
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Waste Not cleans, repairs and
reutilizes assistive technology and
redistributes it free of charge.
Items include:
To request or donate an item,
please contact:
[email protected]
256.852.5600
2075 Max Luther Drive
Huntsville, AL 35810
Funding provided by:
Wheelchairs
Scooters
Walkers
and Canes
Chairs
Bedside Commodes
Hospital Beds
Transfer Boards
Ramps and Lifts
Computers
Augmentative Communication
Miscellaneous Medical
Equipment and Supplies
Shower
Alabama’s Assistive Technology Resource, a federally funded program designed to increase access to and acquisition of Assistive Technology
(AT) for Alabamians with disabilities.
Examples of Marketing in the
AT Reuse Community
Alabama’s STAR Program
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UCP Waste Not Program
Magnet
Examples of Marketing in the
AT Reuse Community
Alabama’s STAR Program
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STAR
Christmas Tree
Examples of Marketing in the
AT Reuse Community
Alabama’s STAR Program
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Alabama’s Reutilization Centers
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Enabling Resources
Goodwill Easter Seals/ Gulf Coast
2448 Gordon Smith Drive
Mobile, AL 36617
Phone: (251)471-1581
Waste Not Program
2075 Max Luther Drive NW
Huntsville, AL 35810
Phone: 256-852-5600
Fax: 256-852-6722
The 3-R Project
The Opportunity Center
1318 Walnut Avenue
Anniston, AL 36201
Phone: 256-236-0807
The Care Project
2125 East South Blvd.
Montgomery, AL 36116
Phone: (334) 288-0240
Birmingham Location
Opening
October 2009
Alabama’s Reutilization Centers
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Existing Locations
Opening in 2009
? Future Location
Reutilization Programs
October 2007-September 2008
1,840 pieces of AT were reutilized
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Miscellaneous
1%
Estimated Savings to
Individuals in Alabama
$1.4 Million
Daily Living
14%
Mobility,
Seating, and
Positioning
85%