Transcript Welcome to Marketing

Welcome
to
Marketing
The Purpose of a Business
Peter F. Drucker (2001)
“There is only one valid definition
of business purpose:
to create a customer”
The Purpose of Marketing
The development of strategies and
tactics that will identify, interest,
attract and keep customers
Marketing Careers
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Advertising
Brand Management
Business Development
Buyer
Copywriting
eCommerce
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Market Research
Media Buying
Media Planning
Public Relations
Retailing
Sales
Marketing
at
Bryant College
Dan DaCosta
on
CONSUMER
BEHAVIOR
Katie Connelly
on
MARKETING
RESEARCH
Sarah O’Leary
on
ADVERTISING
Kim Vandenbulcke
on
BUSINESS to BUSINESS
MARKETING
John Garcia
on
PERSONAL SELLING
Sally Anderer
on
SERVICES
MARKETING
Loredana Albacete
on
INTERNATIONAL
MARKETING
Dayami Chang
on
MARKETING POLICY
& PROBLEMS
Charlotte Andrikidis
on
INTERNSHIPS
Joe Dabrowski
on
STUDENTS IN
FREE ENTERPRISE
(SIFE)
Thank you for coming today.
We hope to see you all in the
Fall.