Transcript Planning for Marketing Communications

Marketing and International Marketing
Professor Alan Wilson
Dr Ian Grant
17th March 2009
The Department of Marketing
 Established in 1971
 Have been offering Masters in Marketing and
International Marketing programmes since the
1980s
 Also offering Masters in Marketing in Dubai
 27 specialist Marketing Academics
 Close Links to Professional Bodies
 Dedicated Post Graduate Administrative Team
Tailored approach to course design
 Core classes provide foundations,
elective classes provide genuine
choice & specialisation
 Students choose six electives from
unrivalled choice of up to 20
courses
 Continual updating of elective
choice (e.g.. Sports Marketing)
 Masters with Specialisation in
Customer Management
 Growing opportunities international
course collaboration (e.g. Ca'
Foscari University Venice)
Theory and practice
Introductory Key Skills course
Leadership and team working
through Blue Skies Experiences
 Marketing Works – unique
consultancy style group project –
19 live projects 2007/08
Dissertations – unrivalled depth
of supervisors
Calibre & diversity of students
25 nationalities represented in the MSc in Marketing & MSc
in International Marketing 2007/08
Last year, 17 students achieved distinctions 2007/08 (15%)
Unique opportunity for academic, professional & personal
advancement
“It has been one of the best years of my life. It undoubtedly helped me to
stand above the crowd when applying for jobs and more importantly, I have
made many new lifelong friends from every corner of the world!"“
Lyle Sibbald, MSc IM graduate 2008, Facebook, March 2009.
Career Opportunities
 Graduates are employed in a number of diverse fields
round the world
 Companies such as Accenture, Shell, Proctor & Gamble,
Tennents & Sainsbury target graduates
 Examples of employers include Nestle, Jim Beam, L’Oreal,
Diageo, Reebok, Scottish Enterprise, Royal Bank of
Scotland, M& C Saatchi.
 Academic career and further study at PhD level