Transcript Document

MMA Consortium
Training Areas
Marketing & Management Acumen (MMA)
is a full service training and education
consortium offering customized training
programs to businesses and not-for-profit
organizations. We concentrate on
developing in-house human resources,
which include building a strong knowledge
base, and developing skill-sets, work ethics
and performing attitudes, through cost
effective training programs. MMA quality
programs, developed and offered by
college experienced educators, are parallel
to those given at reputable universities and
training schools.
The MMA team will develop unique training
programs or adapt existing ones to develop
skills and aptitude and promote knowledge
among practitioners with responsibilities
within core functions of your organization:
Benefits
MARKETING & MANAGEMENT
ACUMEN (MMA)
“Training for profitability”
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Sales & Distribution
Marketing & Operation Research
Marketing
Management
We are confident that our consortium can
provide quality training geared toward
improving productivity and generate
greater return on investments.
We offer cost saving, experience,
applicable knowledge and efficiency.
Cost Savings----We will eliminate capital
expenditures and overhead costs.
Sales & Distribution
Some of the critical areas we cover:
Quality Training----Comparative training
from university and college educators with
sound business and manufacturing
experience .
• Strategic selling
• Exploring for sales leads; building and
maintaining clientele
Efficiency----Synergy arising from using
fewer resources----- We can eliminate the
need for a full-time training staff and other
costly resources delegated to training and
development.
• The selling process; selling practices and
techniques
Increase Resources----Freeing your inhouse resources to focus on core strategies
of your business.
Marketing & Management Acumen
• Sales territory development; designing
and implementing sales programs
Free Materials----You are the beneficiary
of training materials customized to suit your
needs, at no additional cost.
57 South Orange Avenue
Society Hill @ University Heights
Newark, NJ 07103, USA
Added Value----Optional------Follow up
assessment of candidates and sharing of
innovations that could be useful in the dayto-day operation of your business.
Tel: 973-643-0541
• Designing and deploying an effective sales
force
• Recruiting & training sales persons
Website: marketingacumens.com
• Retailing versus wholesaling
• Sales forecasting methods and techniques
• Distribution planning and management:
logistics, shipping, warehousing
Marketing & Operational Research
Supervisory Management
Instructional Techniques
Some of the critical areas we cover:
Some of the critical areas we cover:
• Types of research: survey, causal,
observation --exploratory and confirmatory
• Organizational motivation
• Data collection and interviewing: personal
and non-personal techniques
• The organizational decision-making process
We adopt a combination of strategies in
our effort to deliver an effective training
program; intended on reaching a broad
scope of learning profiles:
• Designing questionnaires: exploring types of
questions and scalar responses; formulating
questionnaire; coding and pilot testing, and
validating questionnaires
• Critical thinking techniques
• Designing scales: characteristics, types,
purpose and limitations
• Communication in organizations
• Sampling: methodologies and techniques
• Management issues and techniques
• Data management: organizing, storing and
managing
• Management quality control
• Building successful work teams
• Managing stress at work
• Leadership
• Organizational theory and design
• Human resources management
• Instructions designs, which include the
ADDIE, Dick & Carey, Constructivist and
Socratic models
• Audio-visual demonstrations
• Role playing
• Group discussions
• Case studies
• Games
• Data analytics: quantitative and qualitative
techniques
• Designing research reports, disseminating
information and presenting research findings
Marketing Management
Some of the critical areas we cover:
• Brand and service & product planning
• Customer service/customer retention
• Marketing communications: advertising,
sales promotion, public relations,
telemarketing, electronic marketing
How We Deliver Training
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On site---Presenter will travel to the
client's site, meet with candidates and
deliver the training program.
• Meeting with client to determine problems
and determine training needs
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• Administering a simple 15-question multiple
choice questionnaire as a gauge for
determining course delivery strategy
Off site--–Presenter and candidates will
meet at a pre-arranged venue to conduct
the training program.
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Online delivery--–Webinar./LMS
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Combination of sites---On site and
Webinar
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Distant learning via postal and electronic
mail (Optional)
• Our structured approach to delivering
training programs involves a series of steps:
• Researching and developing training
materials
• Product lifecycle and new product
management
• Conducting training programs
• SWOT and environmental analytics
• Generating feedback
• Strategic marketing mix management
• Follow-up with a post-program review
(optional)
• Business to Business marketing
Training venues
• Evaluating program participants
• Strategic marketing planning
Art work by Herwin Auld