Transcript Slide 1

Your Project Brief!
Project Brief
You have just taken on the role of Head of
e-commerce at Greenhous Vauxhall based
at Telford. Your Marketing Director has
asked you to produce an audit of the
company’s products, marketing activities
and the role of the company’s advertising
agency.
Launch date
To be launched on September 27th at the
Paris Motor Show and available to order
from the end of October.
Working in partnership
with…
Marketing Director
Sales Director
Marketing Executives
UNIT TITLE:
LESSON TITLE:
CRITERIA:
Unit 9: Creative Product Promotion
Your Creative Promotional Campaign
P5/M3/D2
COMPETENCY FOCUS:
Creativity: learners will develop skills in creativity and design by firstly looking at how
promotion is used in business to help them to reach their goals and secondly, to design their
own promotional campaign responding to a creative brief from the client.
Reasoning: Learners will develop skills in reasoning as after providing advantages and
disadvantages for the use of the promotional mix, you will be required to make a reasoned
judgment.
Learning Objectives
By the end of the lesson, you should be able to…
LO1)
LO2)
LO3)
To identify the elements of a creative brief (reg)
To apply your knowledge of what is included in a promotional campaign
to develop your own creative promotional campaign (Reg-Str)
To evaluate an existing national marketing campaign by providing a
balanced argument and reasoned judgments (Str-Adv)
SMSC: You will study the
culture of your organisation
and look at how they want to
promote themselves through
their promotional campaign
CRITICAL THINKING KEY:
Knowledge
Application
Analysis
Evaluation
Being Creative
[Show presentation]
P5
M3
Design a promotional campaign for a given product/service to meet the needs
of a given campaign/creative brief
Provide a rationale for a promotional campaign.
D2
Evaluate an existing, national marketing campaign.
[Refer to Assignment Brief]