Transcript Title Page

The Power of UNIX
An Overview of SCO Marketing Initiatives
Randy Richards
Director, Corporate Marketing
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SCO Corporate Marketing Team
Support North America Sales in meeting quarterly revenue projections via the design and
execution of specific marketing campaigns and activities.
These activities must have targeted results, with measurable ROI.
North America
Field Marketing
SCO Solution
Partner Marketing
Corporate Branding
and MarComm
On-line Marketing
Programs
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SCO Corporate Marketing Team
Accelerate the success of SCO partners via the teamSCO partner program pillars of:
INFORM – INCENT – EDUCATE
with the results of renewed partner loyalty, increased customer successes, and expanded
business opportunities.
North America Field
Marketing
SCO Solution
Partner
Marketing
Corporate Branding
and MarComm
On-line Marketing
Programs
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SCO Corporate Marketing Team
Develop a strong brand identity of SCO as the owner and leading provider of UNIXbased solutions.
Drive the creation and maintenance of a corporate marketing library for internal use as
well as for our solution partners.
North America Field
Marketing
SCO Solution
Partner Marketing
Corporate
Branding and
MarComm
On-line Marketing
Programs
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SCO Corporate Marketing Team
Provide a powerful and intelligent on-line experience for SCO partners and customers via
SCO’s Internet, with a primary focus of generating increased business via partner and
customer support and the resulting generation of qualified leads.
North America Field
Marketing
SCO Solution
Partner Marketing
Corporate Branding
and MarComm
On-line
Marketing
Programs
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SCO Marketing Campaign – FY2004
SCO UNIX has a powerful future
SCO UNIX provides a superior solution to alternatives
SCO UNIX is supported by major hardware/software partners
SCO UNIX is a proven, secure, and reliable solution
SCO UNIX is built for small and medium businesses as well as for enterprise customers
The Power of UNIX
®
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The Power of UNIX
The initial thrust of this campaign will consist of several
“rejuvenation” efforts towards renewed consideration of
UNIX that may be categorized as awareness activities.
Awareness Activities
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Awareness Activities
The Power of UNIX
Advertisements
Direct Mailers
Posters
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Awareness Activities
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Awareness Activities
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Awareness Activities
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Awareness Activities
New SCO Corporate Brochure
and Presentation
Power of UNIX Brochure
UNIX ISV Solutions Brochure
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Awareness Activities
www.thescogroup.com/5reasons
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Awareness Activities
SCO IP
SCO UNIX LIVES!
SCOx
®
SCO UNIX Multimedia CD
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The Power of UNIX
The education phase of this campaign will consist of
several optional means of educating partners and
customers on the benefits of UNIX.
Such options include online training, face-to-face training,
and supporting educational materials (such as white
papers). Training offerings may also be primarily sales
education, marketing education, or technical education.
Partner Education
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Partner Education
A series of Webinars have been specifically designed for and
limited to SCO’s channel partners. These presentations will
provide a sneak peak into the details of SCO's UNIX
development plans in addition to advanced notice of SCO's
UNIX marketing initiatives, opportunities, and tools specifically
for our partners.
Feb. 11th
Feb, 25th
March 10th
March 24th
The Power of UNIX
Campaign
SCO OpenServer
“Legend”
Competitive “TradeIn” to SCO UNIX
Upgrading to SCO
UnixWare
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Partner Education
The education phase of this campaign will consist of
several optional means of educating partners and
customers on the benefits of UNIX.
Such options include online training, face-to-face training,
and supporting educational materials (such as white
papers). Training offerings may also be primarily sales
education, marketing education, or technical education.
Hands-on Technical Training
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Partner Education
Day One:
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


Day Three:
Vintela Authentication from SCO
SCO Update
SCO OpenServer Roadmap
SCO UnixWare Roadmap
 Using the SCO Pricelist
 Using the SCO Partner Website



Knowledge Center
Documentation
Data Sheets, etc.
 Pre-Sales Help
Day Two:
 SCO Office Mail Server
Hands-on Technical Training
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Partner Education
UNIX Comparison:
• SCO UNIX
• Linux
• Windows
OpenServer Kernel Personality
(OKP)
Technical White Papers
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Partner Education
June 27 – 29
MGM Grand Hotel
Las Vegas, Nevada
SCO’s Silver Anniversary Event
SCO Forum 2004
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The Power of UNIX
Each worldwide SCO sales region will launch at least
one sales-based promotion for SCO’s UNIX business
during Q2 FY2004.
Sales Promotions
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Sales Promotions
North America Sales Promotion Ideas for Q2
and Q3 FY 2004
SCO UNIX Upgrade
Incentive Program
SCO UNIX
Competitive Trade-in
Program
SCO OpenServer
Office Edition
Promotion
SCO Forum Giveaway Incentive
Program
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The Power of UNIX
A worldwide success story campaign activity is targeted
procure and publish current SCO UNIX success stories that
will reinforce the value of SCO UNIX to our partners and
customers.
This activity will provide incentives on a quarterly basis.
These incentives will be linked to obtaining permission to
create and publicly publish a detailed success story and/or
case study.
Success Stories
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SCO Corporate Marketing Team
Thank You
Questions and Answers
The Power of UNIX
®
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