Transcript Marketing for Community Organisations Townsville Saturday

Saturday, 6 September 2014
Presented
by
Gerard Byrne B Com FCPA FAIM
Volunteering North Queensland
Townsville City Council
Gerard Byrne

Chair, Townsville Lifelong Learning Strategic
Leadership Group

Company Secretary, Northern Fury

Presenter, Volunteering North Queensland
Marketing for Community Organisations 2013
Major Trends
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Competition
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Global Impacts

Social Media
Marketing for Community Organisations 2014
What is marketing?
Marketing is the process by which you examine
the world in which you operate - that includes
your customers, your competition (or other similar
groups to yours) and what you have to offer.
Source: www.ourcommunity.com.au
Marketing for Community Organisations 2014
What is community marketing?
Marketing is about the entire breadth of
experiences people have with your group and the
way in which people perceive your organisationfrom promotional material to correspondence, to
dealing directly with staff, members or volunteers.
Source: www.ourcommunity.com.au
Marketing for Community Organisations 2014
Marketing, Promotion, Advertising

Marketing – Why
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Promotion - How

Advertising - Techniques
Marketing for Community Organisations 2014
Marketing Goals?
 Achieve organisation’s goal
 Awareness and recognition
 Attract and retain members
 Attract support
 Grants, Support, and Sponsorship
Marketing for Community Organisations 2014
Challenges?
 Time and commitment
 Resources and expertise
 Competition
 Internal Changes
 External Challenges
Marketing for Community Organisations 2014
Challenges?
 https://www.youtube.com/watch?v=i7YE4xo
h-94
 https://www.youtube.com/watch?v=BSlniMl
mDt0
Best Community Marketing Resources
Thank You
Gerard Byrne
0438 704870
[email protected]