Transcript value of online marketing

Consider the value of using online marketing to target a youth audience.
You should refer to other media products to support your answer.
ADVANTAGES OF THE VALUE OF
ONLINE MARKETING FOR A YOUTH
AUDIENCE.
POINT 1:
The internet is more a youth-based
media.
Specific Media Evidence:
Explain:
YouTube is home to a to a lot of youth based
media such as videos of musicians that are
aimed more at the youth, e.g. One Direction,
The Wanted etc.
This means that things are catered towards those of a
younger age, perhaps, pre-teens into adolescents, as
these are the ‘Digital Natives’ of the new media.
Consider the value of using online marketing to target a youth audience.
You should refer to other media products to support your answer.
ADVANTAGES OF THE VALUE OF
ONLINE MARKETING FOR A YOUTH
AUDIENCE.
POINT 1:
Convergence
Specific Media Evidence:
Explain:
It has allowed different digital technologies to be combined
into one device, making it easier to reach audiences. For
example, Facebook can now be accessed through a mobile
phone, rather than just the internet, meaning that adverts that
are on the website can also be seen a lot more often from the
youth. Often, these adverts are personalised because the
device has stored cookies, which look at what has been
searched, and therefore, Facebook puts relevant adverts up
personalised to the audience.
This means that the adverts would be more effective to a youth based
audience if it was something they were interested in. Also, as the
youth’s device is their own, the only adverts that pop up will be ones
personalised to them, therefore meaning that the adverts may have
more of an effect.
Consider the value of using online marketing to target a youth audience.
You should refer to other media products to support your answer.
ADVANTAGES OF THE VALUE OF
ONLINE MARKETING FOR A YOUTH
AUDIENCE.
POINT 2:
Interactive marketing techniques.
Specific Media Evidence:
When waiting for games to load on
websites such as friv.co.uk, or before
watching a program on an online catch-up
service, there are often interactive
adverts for the audience to interact with.
Explain
Consider the value of using online marketing to target a youth audience.
You should refer to other media products to support your answer.
ADVANTAGES OF THE VALUE OF
ONLINE MARKETING FOR A YOUTH
AUDIENCE.
POINT 3:
Specific Media Evidence
Explain
Consider the value of using online marketing to target a youth audience.
You should refer to other media products to support your answer.
PROBLEMATIC OR DISADVANTAGES
OF USING ONLINE MARKETING TO
TARGET A YOUTH AUDIENCE.
POINT 4:
Specific Media Evidence
Explain
Consider the value of using online marketing to target a youth audience.
You should refer to other media products to support your answer.
PROBLEMATIC OR DISADVANTAGES
OF USING ONLINE MARKETING TO
TARGET A YOUTH AUDIENCE.
POINT 5:
Specific Media Evidence
Explain