Transcript BA 4700/315 - Marketing Management WINTER

DAY ONE INTRODUCTION
JANUARY 21, 2009
L.P. CHEW
 Instructor:
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Lindell Phillip Chew
Office:
1005 SSB Tower
Office Hours: 1:50 pm-2:30 pm
MONDAY & WEDNESDAY (room 215 SSB)
8:15 pm – 9:00 pm
MONDAY & WEDNESDAY (room 215 SSB)
and other times by appointment in 1005 SSB
 Office Phone(s):
(314) 516-5626
Fax
(314) 576-8855
 E-Mail: [email protected]
 Reference Numbers: 10584 RSD 001
 Room Numbers:
103 CCB
 Final Exam Dates: Wednesday, May 13, 2009,
7:45 am -9:45 am
 Analysis for Marketing Planning,
Donald R. Lehmann and Russell S. Winer,
McGraw Hill Irwin, 7th Edition, 2008,
ISBN #978-0-07 3529844 MHID 0 07352984-2
 Advanced Marketing Management,
Concepts, Cases and Applications,
 Chew, Lindell Phillip 2nd edition,
 McGraw Hill-Primus (2009) ISBN(s)
#10-0-39 0665843 and 13-978-0-39066584-3
 Marketing Management is the comprehensive
capstone course in our marketing curriculum and is
organized around the marketing planning process, to
clearly delineate the relationship among marketing
decisions. This applications oriented course is
designed to help you to extend your thinking more
analytically, logically and creatively about marketing
and business decisions. The resulting expectation is
for you to have a greater appreciation of the true
utility of the marketing concepts and procedures
enhancing your sense of professionalism throughout
your career in marketing and business management.
 Examination I
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Examination II > 50%
Examination III /
High Involvement Project 33%
In-class Activities 16%
TOTAL
100 points
100 points
100 points
200 points
100 points
600 POINTS
 {Semester Project - A choice of a business plan, business
feasibility study or operational marketing plan. This will be
a written (150 pts) and oral (50 pts) team activity.}
 {Semester Project - A choice of a business plan, business
feasibility study or operational marketing plan. This will
be a written (150 pts) and oral (50 pts) team activity.}
Topics are due in writing on
Wednesday, February 4, 2009
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Complete projects are due on
Wednesday, April 27, 2009
Oral Presentation of Project on
Wednesday, May 13, 2009, 7:45 am
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FOR THE NEXT 15 WEEKS YOU ARE A
PRODUCT MANAGER
OPPORTUNITYISNOW
HERE