Transcript Marketing Mix Powerpoint 4.1

IBBM Unit 4.1
What is
Marketing?
The 7 P’s
MARKETING:
The connecting link,
or bridge, between
the producer and
the consumer.
Producer
Consumer
MARKETING IS:
The process of planning the
product, executing the
conception, pricing,
promotion, and distribution
of ideas, goods, and
services to create
exchanges that satisfy
consumer wants and needs.
Planning
Pricing
Place
(Distribution)
Process
Promotion
Physical
Evidence
People
THE 7 P’S:
MARKETING is a PROCESS and
involves the 7 P’s:
PLANNING the Product
PRICING
PLACE (Distribution)
Plus
PROMOTION
PHYSICAL EVIDENCE
PROCESS
PEOPLE (The Target
Market)
Planning
Product
Pricing
Place
Promotion
Physical
Evidence
Process
People
MARKETING IS ALL AROUND
US~
SALES
REPRESENTATIVES
TELEMARKETERS
DIRECT/JUNK MAIL
VIDEOS,
BROCHURES
PRODUCT
PLACEMENT
NETWORKING
SOCIAL MEDIA
SIGNS
DISPLAYS
INTERNET
BANNERS
THE 7 P’S =THE
MARKETING MIX
>Decisions a business must make.
>Depends on Target Market being clearly
defined.
___________________________
1)Product Planning- 1)Make a decision about the
2)Produce the Product.
2)Pricing-
1) To Sell (value)
2) To Make a Profit.
3) To be Competitive
3)Place (Distribution)-
1) Packaging
Also called Channel Mgmt.
2) Storage
3) Shipping
4) Receiving (Inventory)
(Con’t)
product.
7 P’S/THE MARKETING MIX (CON’T)
4)Promotion-
1) Advertising
2) Publicity
3) Public Relations
4) Displays
5) Physical Evidence- 1) Demonstrations
2) Reviews
3) Endorsements
6) Process- How services are consumed and paid
for.
7)People- 1) Consumers
2) Customers
_______________________________________________
What is the difference between a Consumer and a
Customer?
WHAT IS MARKETED?
Nondurable Goods
>Yogurt
>Gasoline
>Cosmetics
Services
>Airline Travel
>Banking
>Wedding Planners
People
>Athletes
>Musicians
>Ourselves
Durable Goods
>Desks
>Computers
>4G phones
Places
“Get Out There” (RCCL)
“Ski Washington.com”
“Go Hawaiian”
Organizations
>WEA
>NCAA
>NFL
>The Red Cross
Ideas
>”Litter and It Will Hurt”
> “Buzzed Driving Is Drunk
Driving
PRODUCTS~INCLUDES IDEAS,
GOODS, AND SERVICES, WHICH
HAVE MONETARY VALUE AND
SATISFY CUSTOMERS’ NEEDS AND
WANTS.
Goods:
Services:
The kinds of
things that
you can
touch or hold
in your hand;
The kinds of
things that you
can’t physically
touch;
TANGIBLES
INTANGIBLES
EXCHANGES=VOLUNTARY
PURCHASES
(EXCHANGES TAKE PLACE
EVERY DAY!)