Transcript Social Media Marketing Mix

Social Media Marketing Mix
Presented ByIshwadeep Sethi- BA 0916
Social media marketing
• “Social media marketing is a form of internet
marketing which seeks to achieve branding and
marketing communication goals through the
participation in various social media networks”.
• Describes use of social networking sites, online
communities, blogs,etc for marketing, branding, sales,
public relations and customer service.
• Common social media marketing tools
include Twitter, Facebook, Wikipedia, Orkut
and Youtube.
The Five Pillars of Social Media
Marketing
• Identity-based Interaction
 Declaration of your value, who you are, and where you
can be found.
 Can be done using About Us pages on your blog or
website, your MySpace profile ,etc
• Association-based Interaction
 Your customers’ opportunity to associate themselves
with you
 This can be accomplished through things like becoming
“Friends” on MySpace,etc.
• User-initiated Conversation
 Your users opportunity to create their own
declarations or questions, and your opportunity to
respond.
 Examples are forums and groups sites like Google
Groups, Yahoo! Groups .
• Provider-initiated Conversation
 Your chance to find out what your customers think,
feel about your product.
 Example is Current TV.
• In-Person Interaction
 The pinnacle form of interaction with your
customers.
 There are several sites like Meetup, Upcoming ,Evite,
etc. that can help in finding local events or
coordinating own events.
People
Platform
Participation
Promotion
Conclusion
• It the latest tool with the marketers to
capitalize on the exposure of today`s
consumer to the internet.
• It’s complicated for two reasons:
• No one has created a structure to work from.
• There’s so much overlap in functionality of
different sites, that it can be quite confusing
as to what a site’s purpose is.
Thank You