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‘2015 will be a year of huge opportunity, but also of huge risk’
Excerpt from an open letter to world leaders - including Desmond Tutu, Malala and Graca Machel - July 2014
- 2015 THE YEAR OF OPPORTUNITY
UNGA, NEW YORK
September 2015
COP 21, PARIS
December 2015
The post-2015
development framework
unveiled
United Nations Framework
Convention on Climate
Change (UNFCCC)
For good, or for bad, this brief window in history will have far reaching consequences
BUT THE HUGE OPPORTUNITY OF
2015 IS AT RISK:
Complex politics in the United Nations
World leaders not prioritising the two
processes
Ordinary people don't know about them and
their voices are not being heard
WHAT IS
?
is a growing global citizens’
movement that will ensure that 2015 is the year that
will secure a more sustainable and equal future for
people and planet
What is the goal & vision of
?
Goal
To inspire actions that empower the marginalised &
collectively tackle the root causes of inequality, injustice,
poverty and climate change.
Vision
We want a transformational shift that ensures gender
justice and enables everyone to live their lives in dignity,
free from hunger and from the fear of violence,
oppression, discrimination or injustice, in a way that
protects the planetary systems required for survival of life
on earth.
This is the world we want and believe can be achieved!
MORE THAN 300
ORGANISATIONS SIGNED UP
Bringing together the climate
& development agendas
From grassroots to global
DRC
GHANA
KENYA
MALAWI
MALI
NIGERIA
RWANDA
SENEGAL
SOUTH AFRICA
TANZANIA
UGANDA
ZAMBIA
BANGLADESH
CAMBODIA
CHINA
INDIA
INDONESIA
JAPAN
PAKISTAN
PHILIPPINES
SINGAPORE
SOUTH KOREA
SRI LANKA
VIETNAM
NATIONAL COALITIONS
SPAIN
NORWAY
UK
BELGIUM
US
ARGENTINA
BOLIVIA
CHILE
EL SALVADOR
JAMAICA
MEXICO
PERU
BRAZIL…
WHAT WILL
DO?
ENGAGE AND MOBILISE THE PUBLIC
AROUND THE WORLD
the public with the
possibility for
change
the global public
about the
opportunity and
threats posed in 2015
the public to exert political pressure
towards the eradication of poverty
and the tackling climate change
HOW WILL
INSPIRE AND ENGAGE?
The movement will link together and amplify all
the great work already being done by climate and
development communities around the world in
2015 by building on what is already going on.
HOW WILL
INSPIRE AND ENGAGE?
working as part of a global coalition we can bring together
unique partnerships and surprising collaborations to deliver
impact around the world.
Participants in the movement are
already using
to amplify
their existing initiatives
Explosive global moments of activity
across the lifetime of the campaign
GLOBAL MOMENTS
An action team will be
formed to deliver off on
this later this year.
An action team is developing a unique
launch.
This will combine the best of
traditional civil society campaigning
techniques with the cutting edge
support from the best digital, creative
and media campaigners.
An action team in has been set up by the to
scope how to make this moment one that the
world will not forget.
MOMENTUM IS PICKING UP AROUND
THE WORLD
action/2015 coalitions are being formed in countries around the world, building
on the knowledge, expertise and support of existing networks. These include:
UK
The national network of
NGOs/CSOs (called BOND) held
meetings on action/2015 before
starting to develop how
action/2105 will link with existing
strategies for 2015 drawing in the
international UN processes along
side next year’s general election!
Mexico
An group of NGOs who have
campaigned together before
around the G20 getting
together to discuss how
action/2015 can work in
Mexico
Kenya
momentum is building with
a digital campaign having
already launched over the
summer #mykenya
India
Wada Na Todo is convening
existing civil society
networks and are planning
national activity for the
autumn of 2014 and
through into 2015
UNIQUE VOICES
Together we are bringing together unique partnerships and surprising
collaborations to deliver impact around the world.
Ambassadors from Hollywood to Bollywood, young and old, serious and
hilarious are planning how they can get involved.
This impressive group of people have already delivered a powerful
message to world leaders through an open letter that was published in
media outlets in over 15 countries:
1st Jan: announcing the
campaign
Message in new year’s eve
fireworks displays around the
world
New Year’s Day Messages
New Year’s message echoed in
series of speeches from religious
leaders, influencers, 15 year olds,
global icons.
Ideas 15th Jan: global launch: call to
action, media social media, mobilisation
•Installation in city / village centres
•Announced with Facebook, Twitter, Wikipedia
•Schools competition to become a young ambassador
•Lots of popular support by celebrities, moral leaders etc
•Give support to amplify local campaigns as part of action/2015
Ideas: 15th Jan and onwards
Tweet / Friend Your Leader:
the biggest ever global lobby of
world leaders
Free App: transport you + your
surroundings to 2030.
See your #FutureSelf.
Launched with photo booths in
major cities.
“Global Move for Justice” – Moving to
raise awareness about injustice, e.g.
creating a dancing human chain from a place of
injustice to one of justice (or symbolic)
The action/2015 campaign - How it works
Campaign
Assembly
Made up of all
organisations in
campaign. Next
meeting
November 2014
Reference
Group
Advisory role to
the campaign's
Global Hub and
Action Teams.
Light touch steer
and guidance.
Global Action
Teams
Global Hub
Helps drive the
campaign –
building and
maintaining its
momentum
Action Teams
develop and
deliver specific
activities for the
campaign. All are
open to all
campaign
members.
Thematic Action
Teams
LAUNCH AND
PRE-LAUNCH
SEPTEMBER 2015
CLIMATE SUMMIT
NATIONAL OUTREACH
YOUTH
COMMUNICATIONS
WHERE DOES MY
ORGANISTION FIT IN?
We are a movement that is only as powerful as the people we are
working with.
Be part of the movement of the majority that will make 2015 a year to
never forget:
… Participate as a key member of the action/2015 teams and help us shape and
take forward the campaign.
… Amplify your current initiatives for 2015 by sharing your ideas with
action/2015 participating organizations & inspire others to join or replicate
your actions.
… Join the campaign to hear what other organizations are planning to make
2015 a year to never forget.
This is an opt-in coalition, the door is open, come and help us make
2015 huge.
For more information: [email protected]
To sign up: http://action2015.org/