Transcript Know Tomorrow

KNOW TOMORROW
MISSION
To unify, amplify and
synchronize the voice of
Millennials demanding
action on climate change
KNOW TOMORROW
OBJECTIVES
•
Disseminate facts on the science of climate change so that
we may KNOW TOMORROW
•
Create a viral social media campaign
•
Create a national day of action with national media coverage
•
Create a youth action network
•
Create groundswell of support for US leadership on climate
change at UN Climate Change Conference in Paris, November
2015
What We KNOW About Climate Change
• 2014 was the hottest year on
record
• 14 of the 15 warmest years
on record have all fallen in
this century
• The Pentagon warns that
climate change poses
immediate risks to our
national security
National Climatic Data Center
Graph: National Oceanic and Atmospheric Administration, "Global Climate
Change Indicators," www.ncdc.noaa.gov
Those Who KNOW . . . Act
“We can choose to believe that superstorm Sandy, and the most severe drought in
decades, and the worst wildfires some states have ever seen were all just a freak
coincidence. Or we can choose to believe in the overwhelming judgment of science –
and act before it’s too late.”
– President Obama
“Science, accumulated and reviewed over decades, tells us that our planet is changing
in ways that will have profound impacts on all of humankind. Those who are already
feeling the effects of climate change don’t have time to deny it – they’re busy dealing
with it.” – President Obama
“I am often asked what my opinion is on climate change and if I believe it is real. I reply,
‘This isn’t a question of my opinion, it is a matter of science. That is like asking if
I believe in a thermometer.”
– Dr. Noah Diffenbaugh, Stanford University, Senior Fellow Woods Institute for the
Environment
“Climate change is a global threat, touching every region of
the world and every sector of the economy. “ – John Holdren,
Director White House Office of Science and Technology Policy
What We Are Up Against
"VICTORY WILL BE ACHIEVED WHEN THE PUBLIC IS
CONFUSED ON THE SCIENCE OF CLIMATE CHANGE.”
* Internal memo from an Exxon Mobil funded think tank 2002
* Union of Concerned Scientists, ExxonMobil Uses Big
Tobacco’s Tactics to Manufacture Uncertainty on Climate
Science, Jan 2007
KNOW TOMORROW National Day of Action
October 2, 2015
Students across America will rally under the banner of
“KNOW TOMORROW” to demand action on climate change.
National Day of Action Coverage
KNOW Tomorrow will ensure visibility in the media through
PR and broadcast partnerships
• Sunshine Sachs PR will ensure national media coverage
• Jasculca Terman Public Affairs will work with student
activists and partner organizations to leverage media
coverage
• “Years of Living Dangerously” Season 2 episode
• Meteorologists broadcasting from select campuses
KNOW TOMORROW Tool Kit
KNOW Tomorrow will provide
student organizers with
assistance in arranging:
• Speakers: Environmental leaders,
scientists, student activists
• Music
School Participation:
• Encourage student and faculty
involvement
• Host panel discussions and film
screenings on climate related
topics
• Press coverage
• Incorporate climate change into
curriculum on October 2
• Live broadcast opportunities
• Provide faculty advising
• Celebrity involvement
• Provide logistics support
• Website
• Deliver online and campus
communications and outreach
• Social media
• Signage
• Grant funding
Social Media
• Influencers will create Know
Tomorrow social media presence
and students will spread it virally
• Know Tomorrow will leverage the
social media platforms of 21 million
students who attend colleges and
universities in the US
• #KnowTomorrow Instagram
campaign will go viral with the help
of a national contest and celebrity
engagement
Schools
• Participating students from the following schools with new schools being
added every week
Our Partners
Our Partners
KNOW TOMORROW playlist with emerging artists and student
bands
Meteorologists broadcast weather reports at select schools
Public Affairs Firms Jasculca Terman and Sunshine Sachs help
with student engagement, campus organizing, ensure press
coverage and assist with outreach to celebrities for participation
at events and in social media
Shepard Fairey will design a poster and graphic for the KNOW
TOMORROW campaign
KNOW TOMORROW –
New Campaign from Cool Globes
Cool Globes is a 501c-3
non-profit organization
created with the mission
of raising awareness and
inspiring action on climate
change
Geneva, Switzerland
Cool Globes: Hot Ideas for a Cooler Planet public art exhibition
 16 cities, 7 countries, 4 continents, translated into 9 languages,
reaching over 10 million people
Global Impact
Let’s
KNOW TOMORROW
together!
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