Transcript Getting Creative - EU Centre on Shared Complex Challenges

South Pole Group
Melbourne Climathon 2016
Getting Creative - Ideation & Brainstorming
Rob Asselman - Digital Marketing Manager at The South Pole Group
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Who we are
We offer comprehensive sustainability
solutions and services.
We enable our customers to create value
from sustainability-related activities.
Our staff of 150 employees worldwide are
passionate about fighting climate change.
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Developing solutions worldwide
Renewable Energy
and Energy Efficiency
Sustainable Cities
and Buildings
Water
Forest and Land use
Climate Change
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We are the experts in sustainability
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Our solutions
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Selected clients
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Impact
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Who I am
● Worked in innovative sustainability solutions and
communications for 6 years
● An online tool with UEFA for fans to measure and
offset emissions
● An website for the Australian Government used
by farmers all over Australia to learn about how to
reduce emissions through innovative farming
techniques
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Ideation
THE TWO PHASES
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Ideation and design thinking
OBSERVE &
UNDERSTAND
PROTOTYPE
IDEATE
EVALUATE &
TEST
“Genius is 1% inspiration,
99% perspiration"
Thomas Edison
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Brainstorming
1.
2.
3.
4.
Set a time limit
Keep groups to a manageable size
Remember the problem/challenge/opportunity
Give everyone an opportunity
The loudest aren’t always the smartest!
5. Think critically but don’t criticize
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Simple but powerful techniques
FLOWCHARTS
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Simple but powerful techniques
STORYBOARDS
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Simple but powerful techniques
RICH PICTURES
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Simple but powerful techniques
MORE
● Mock-ups or physical prototypes
● Acting it out
● Wireframes
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Project Management “Iron” Triangle
SCOPE
QUALITY
COST
TIME
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Thank you and good luck!