Transcript Document
Calgary Walk To Work Challenge Presented by Nicole Jensen Transportation Planner, The City of Calgary [email protected] THE PROJECT Pilot Project Year-long challenge (Sept 2003 - Sept 2004) Challenge people who drive to work to get out of their cars and walk all or part of the way. PROJECT GOALS Get people out of their cars and onto their feet PROJECT GOALS Learn what incentives are most valuable to participants PROJECT GOALS Transportation Environment Health PROJECT GOALS Have Fun! MAKING IT HAPPEN - Partners Local Provincial Gord’s Running Store Calgary Cardiovascular Network Calgary and District Be Fit for Life Centre Climate Change Central Federal Environment Canada - Climate Change Action Fund MAKING IT HAPPEN Total Project Cost $24,000 (vs. $720,000 for a similar project with bikes in Denmark) MARKETING Health Incentives (aka ‘free stuff’) WHO DID WE GET? Participants started with 70 80% are women 55% between the ages of 35 and 49 41% work for the Calgary Health Region INCENTIVES & INITIATIVES One-on-one meetings pedometer transit tickets gift certificate pathway/bikeway maps transit maps survey INCENTIVES & INITIATIVES Kick Off Workshop proper shoe fitting walking technique and pedometer instruction blood and cholesterol testing nutrition information (and healthy lunch provided) web logbook instruction resource binder INCENTIVES & INITIATIVES Daily Travel Log distance to and from work mode used monthly summary sheets prizes for data entry INCENTIVES & INITIATIVES Workshops Core training Email Contact INCENTIVES & INITIATIVES Weekend Urban Hikes RESULTS - Overall Reasons People Didn’t Walk To Work CAR IS CONVENIENT NO TIME RESULTS - Overall The #1 Reason People Joined the Program Save Money P Environment P WANT TO BE MORE ACTIVE Health P Health Free Stuff P RESULTS - Overall #1 Reason People are Still Walking WANT TO BE MORE ACTIVE Health Losing Weight Losing Weight Environment Environment RESULTS - Overall 67% of people are still walking 14% use alternatives to SOV 19% are back to driving RESULTS - Overall walking Over 20,000 kms walked carpooling Walking on 74% of the days transit RESULTS - Multiple Modes Participants used as many as 6 modes to travel to and from work 2,3 and 4 modes were most common RESULTS - Incentives Most Valuable 1) Pedometer 2) Walking Technique and Shoe Fitting 3) Transit Tickets RESULTS - Obstacles Work Related Weather Family Obligations Time RESULTS - Logbook 15% entered data consistently General thoughts cumbersome no feedback Key Changes quick to enter data ability to review entries instant summaries RESULTS - GHG Greenhouse Gases Saved 5000 kgs RESULTS - Goals Met or Exceeded Goals 60% overall 88% of those still walking RESULTS - Health 45% increase in perceived health, while 45% stayed the same. Frequency of activity increased by 45% 60% increase in the length of physical activity per day RESULTS - Encourage Others Walk to Work Challenge WHAT’S NEXT? Party! Mid-October Post-Program Survey Integration into TDM programs employer-based city-wide KEY MESSAGES Comprehensive approach to alternatives Flexible program lifestyles monitoring Links between transportation, health and environment THANK YOU…QUESTIONS?