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Chapter 11
The Small Animal Industry
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Industry Background
• Almost two-thirds of U.S. households have
pets
– Spend more than $45 billion annually
– Pet food accounts for approximately $17 billion annually
– Veterinary services total approximately $12 billion
annually
(continued)
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Industry Background
• Dogs and cats
– Most common pets
• Trend toward exotic pets
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
History of Dogs
• Associated with humans
since Stone Age
– Scavenged food scraps around
villages
– Had appealing hunting ability
• All modern dogs come
from wild dogs
(continued)
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
History of Dogs
• Humans began to select dogs with desirable
characteristics
– Wide variety of traits
• E.g., size, color
– More than 400 recognized breeds
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Groups of Dog Breeds
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Sporting
Hound
Terrier
Working
Herding
Toy
Nonsporting
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
History of Cats
• Date back to ancient Egypt
– Popularity may be due to killing of mice and other
rodents in granaries
– Had value because they rid homes and storage areas of
vermin
– Also served as companion animals
• Today, inhabit almost every country
(continued)
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
History of Cats
• In U.S., used to rid homes of mice and other
vermin
– Caught and consumed own food
– Often lived in barns or grain storage buildings
• Popular today
– Even though used less to catch mice
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Basics of Cat Breeds
• Differ from dogs in breeding
– Bred selectively only somewhat recently
– Less variation among breeds
– Fewer breeds
• Most breeds named after regions
(continued)
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Basics of Cat Breeds
• Generally fall into two groups:
– Shorthair
– Longhair
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Exotic Animals as Pets
• Large industry has developed
• Strict laws now regulate importation and sale
of certain animals
– Illegal to import or sell most wild animals
– Most endangered species protected from private sale
• Animal importation risks disease
• All animals entering U.S. must be quarantined
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Reptiles
• Fastest growing pet category in U.S.
– Traditionally considered poor pets
– Education has increased use
• Iguanas
– Most popular reptiles
– Size of domestic cat
– Clean, odorless, and house-trainable
(continued)
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Reptiles
• Require special care
– Washing with antibacterial soap after handling
recommended
– Lights and heat source required
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Health Benefits
• Pets good for humans’ health
– Provide simple relationships
• Accepting, attentive, responsive, and nonjudgmental
• Pets help children
– Provide security
– Have calming influence
– Help develop responsibility
(continued)
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Health Benefits
• New benefits being discovered
– Aid in humans’ healing process
– Support health and well-being
– Extend lives of older individuals
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Service Animals
• Assist those with disabilities in everyday life
– E.g., guide dog for the blind
• Many organizations raise guide dogs using
volunteers
– Expose to everyday activities
– Avoid games
– Avoid human food
(continued)
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Service Animals
• Only approximately half of puppies become
guide dogs
• Hearing-ear dogs trained to listen for those
who cannot
• Other dogs help those who are wheelchairbound or have spinal injuries
• Horses benefit humans through hippotherapy
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Pet Food
• Uses many by-products and surpluses from
human food
– Dry dog food: mainly grain
– Canned pet food: meat by-products
• May contain carcasses unfit for humans
• Carefully formulated to meet animals’
nutritional needs
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Animal Health
• Large industry
– More than $10 billion each year in U.S.
– Approximately 40,000 U.S. veterinarians
• Animal medical care has become highly
technical
(continued)
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Animal Health
• Vets stress preventive measures
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Vaccination programs
Regular dental exams
Sound diet
Routine exercise
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Diseases and Afflictions
• Pets can pass infectious diseases to humans
– Zoonoses: pet-borne illnesses
– Direct or indirect contact
– E.g., rabies, roundworm of dogs, toxoplasmosis in cats,
psittacosis (parrot fever), ringworm, Rocky Mountain
spotted fever, Lyme disease, bite/scratch infections,
allergies
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Summary
• U.S. pet industry huge and growing
• Americans like pets
– Willing to spend on them
• Pets serve many purposes, from service to
companionship
(continued)
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.
Summary
• Pet types vary widely
• Animal importation closely regulated
• Pet business will continue to grow
Copyright © 2012 Delmar, Cengage Learning. ALL RIGHTS RESERVED.