Transcript What can you see? - s3.amazonaws.com

What can you see?
Discuss with your shoulder partner. What can you literally see?
What can you see?
Discuss with your shoulder partner. What ideas are being expressed
in this picture?
What can you see?
Discuss with your shoulder
partner. What can you
literally see in the picture?
What can you see?
Discuss with your shoulder
partner. What ideas are being
expressed in this picture?
Listen Write
Please make notes on what
you hear.
Key terms:
• Semiotics
• Iconography
Listen Write
Roland Barthes was a French theorist and philosopher. He hugely influenced modern
thought concerning Semiotics and Iconography. Semiotics is the study of signs and
symbols and what is communicated through the signs and symbols. Barthes believed
that visual messages (adverts, pictures, etc) could be analysed in 2 ways.
He believed that visual messages had denotations and connotations.
Denotations :
• Are about recognising the visual content of what is presented in the visual message
• Can be interpreted in a variety of ways depending on context and perhaps even the
control exerted by the producer
Connotations are :
• All about the viewer seeing an image and attaching ‘cultural associations’ to the visual
message. The viewer will often make connections between people, places, etc.
• Often conveyed through poses, gestures, facial expressions, etc
• How we interpret the visual image which often links to our culture and our own
experiences
Denotation and Connotation
What is the denotation and
the connotations being
suggested in the image?
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Iconography
Iconography focuses on the different meanings presented
within images. There are three types of layers of meaning:
representational meaning, iconographical symbolism and
iconological symbolism.
Representational meaning: similar to denotation and
focuses on the recognition based on our practical
experiences. The way in which we recognise or interpret an
image may be different for each person, often dependent
on culture. E.g. woman standing with her hand on her heart
in stadium could suggest the pledge of allegiance.
Iconographical symbolism: this layer attaches meaning to
image content e.g. the clothing a karate man wears will
suggest something. What might it suggest?
Iconological symbolism: moving away from identifying
generally accepted conventions to an idea perhaps not
considered by the creator
Iconography
Look at the image.
Identify:
•The representational
meaning
•The Iconographical
symbolism
•The Iconological
symbolism
What to do now...
Work in pairs. You should not have worked
together during the coursework task.
Make sure you have your front cover of your
music magazine on the screen in front of
you.
Swap computers and consider what is being
represented through the images.
Please make notes on your sheet.
Time to share...
Feedback to your partner using
your sheet to structure your ideas.
• Are your interpretations similar
to that of the creator?
• Did you come up with new
interpretation that the creator
hadn’t considered or intended?
Finally…
How important is connotation, denotation and
iconography when constructing genre?
How an we link today’s ideas with what we
learnt last lesson?