Logos - marketing and business education

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Transcript Logos - marketing and business education

Logos
Company Logos and Their Meanings
You might think the arrow does nothing here. But it says
that amazon.com has everything from a to z and it also
represents the smile brought to
the customer's face. Wow, that is quite deep.
Ever wondered what the three stripes on the Adidas
Logo mean? They represent a mountain, pointing out
towards the challenges than are seen ahead and goals
that can be achieved.
Body Wisdom- This is a logo design for a high end
spa. The closely placed “owl eyes” convey wisdom while
the hands effectively give across a relaxing message.
The apple in this logo is taken from the Bible story of
Adam and Eve, where the apple represents the fruit of
Tree of Knowledge, with a pun on “byte/bite”.
The star in the three corners on their logo represents the
Mercedes-Benz dominance on land, sea and air.
Being an Online Food Delivery service, its logo shows a fork formed
into an @ symbol! Such an easy logo to remember.
This logo has been extremely cleverly designed with a
typeface where every letter is a variation of the number
8. Pure genius!
Am not sure how many of you have noticed a hidden
symbol in the Federal Express logo.
Yeah, I am talking about the 'arrow' that you can see
between the E and the x in this logo. The arrow was
introduced to underscore speed and precision, which are
part of the positioning of the company
The old logo of Baskin Robbins had the number 31 with
an arc above it. The new logo took this idea to the next
level. The pink parts of the BR still form the number 31, a
reference to the 31 flavors.
The NBC (National Broadcasting Company) is one of the
biggest American television networks. I think most of
you have already seen the peacock in this logo. The
peacock has 6 different tail feathers, referring to the six
divisions at the time that this logo was created. The
peacocks head is flipped to the right to suggest it was
looking forward, not back.
Sony Vaio is a well known brand of laptops. But did you
know that the name Vaio logo also had a hidden
meaning? Well, the first two letters represent the basic
analogue signal. The last two letters look like a 1 and 0,
representing the digital signal
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