Transcript Slide 1

Muhammad Bilal Anwar
Assistant Professor in English
FC College (A Chartered University),Lahore
M.Phil in Linguistics/ELT
MA English Language and Literature
Introduction of Candidates
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Name
Where you work
Tell us something remarkable
about yourself
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WRITING SKILLS
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WHAT IS WRITING SKILL?
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WHY WRITING?????????????
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WHY WORRY???????????
 Writing
is the major means of
communication
within
an
organization; paper is thought to be
the major product of professional
.Some estimate that up to 30% of
work-time is engaged in written
communication .
 it
is absolutely vital for you as a
Professional to actively develop the
skill of writing; not only because of
the time involved in writing, but
also because your WORK’S
success may depend upon it.
 Indeed,
since so much of the
communication between you
and more senior management
occurs in writing, your whole
career may depend upon its
quality.
BENCH MARK STATEMENT
► The
most significant point about official writing
is that it is totally different from the writing most
people were taught - and if you do not recognize
and understand this difference, then your official
writing will always miss the mark. However, this
presentation outlines a methodical approach to
writing which will enable anyone to produce
great works of official writing.
SIMPLE SENTENCE STRUCTURE
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S+V+O
SUBJECT +VERB +OBJECT
BUT NOW
Forget
the Past
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Professional writing has very little to do
with the composition and literature learnt at
school: the objectives are different, the
audience has different needs, and the
rewards in offices can be far greater. As an
officer eng, we write for very distinct and
restricted purposes, which are best achieved
through simplicity
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In school we are taught to display knowledge. The more
information and argument, the more marks. In offices it is
totally different. Here the wise officers must extract only
the significant information and support it with only the
minimum-necessary argument. The expertise is used to
filter the information and so to remove inessential noise.
The officers as expert provides the answers to problems,
not an exposition of past and present knowledge: we use
our knowledge to focus upon the important points
Two Roles
In an official context, writing has
two major roles:
 it clarifies - for both writer and
reader
 it conveys information
For the Future
When you approach any document, follow this
simple procedure:
 Establish the AIM
 Consider the READER
 Devise the STRUCTURE
 DRAFT the text
 EDIT and REVISE
Aim
 You
start with your aim. Every
document must have a single aim - a
specific, specified reason for being
written. If you can not think of one, do
something useful instead; if you can
not decide what the document should
achieve, it will not achieve it.
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Once you have established your aim, you must
then decide what information is necessary in
achieving that aim. The reader wants to find the
outcome of your thoughts: apply your expertise to
the available information, pick out the very-few
facts which are relevant, and state them precisely
and concisely.
The Reader
A document tells somebody something.
As the writer, you have to decide what to
tell and how best to tell it to the particular
audience; you must consider the reader.
There are three considerations:
 What they already know affects what you can
leave out.
 What they need to know determines what
you include.
 What they want to know suggests the order
and emphasis of your writing.
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Write because you have to. If you can
accomplish your purpose with a phone call
or face to face, do so. Otherwise, make
sure you state the facts briefly and to the
point.
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Make sure you have a clear, defined purpose
for your writing. You will have three critical
tasks in writing
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to inform or direct.
to persuade.
to assess the writing of others.
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Write so the average reader understands.
Tell the audience what they need to know
and why. Your main goal is to communicate
accurately.
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Write not to impress but to express your
ideas.
Write the way you speak. Be personal and
don't hide behind the bureaucratic mask. If
you write for someone (speech/
presentation), try to adopt his/her voice or
tone. Substitute short words for long ones.
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Weak words: initiate, terminate, utilize, optimal
Better: start, end, use, best.
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Use short, conversational words. Words with
three or more syllables are usually
cumbersome and misunderstood
Avoid jargon, technical terms and legalisms.
Jargon is defined as the technical terminology or
characteristic idiom of specialists or workers in a
particular activity or area of knowledge; often
pretentious or unnecessarily vague and obscure
terminology. When writing, the use of jargon is
often unavoidable; however, those terms can be
easily identified by a brief explanation.
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Weak: Attached herewith is the report.
Better: Here is the report.
Don't waste your reader's time. Write short
sentences, usually 15-20 words, and limit
paragraphs to four or five sentences.
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Weak: Long sentences often obscure the
meaning of the writer and shouldn't be used if
clarity is the intention.
Better: Use short sentences to improve
clarity
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State your main message in the first
sentence. Discuss the detail in the
sentences to follow. Make sure your reader
knows what your writing is about. Next
follow with your purpose, discussion, and
conclusions.
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Use active voice and not passive voice.
Active voice is most effective because it is
more direct; someone or something is
responsible for the action, and the action is
stated in fewer words
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ACTIVE: Program managers will review all
technical documents in final draft.
PASSIVE: All technical documents will be
reviewed in final draft by program managers.
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Use standard punctuation, spelling and
grammar. Above all, make sure your writing
is neat and legible.
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Maintain a consistent point of view by
continuing to use one subject; and one
tense, mood, and voice in verbs. Sudden
shifts in any of these elements tend to
obscure meaning and make reading
difficult.
Use personal pronouns.
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Weak: The undersigned requests that your
office submit the report to this office.
Better: Please send us the report
Use proper contractions to avoid
wordiness. Improper use of contractions
can be confusing [who've (who have),
where've (where have), who're (who are)].
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Weak: It is incumbent upon personnel at all
echelons to conserve energy.
Better: It's everybody's job to save energy.
Don't be repetitious just for the sake of
sounding more important. You avoid getting
to the point.
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Weak: The project's importance and
significance.
Better: The project's importance.
Weak: Exceptional, exemplary performance.
Better: Exemplary performance.
Avoid starting sentences with "It is," "There
is," and "There are."
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Weak: It is necessary to prepare the report.
Better: You must prepare the report.
Weak: There are two alternatives mentioned in
the report.
Better: The report mentions two
alternatives
Don't Use Nominals. Nominals are noun
forms of verbs. For clearer writing, try to
use the verb form of the noun.
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Weak: You must make arrangements to see
him.
Better: Arrange to see him.
Weak: They held a meeting.
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Better: They met.
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Rely on active verbs in the present tense,
and avoid "will," "will be," and "must be."
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Weak: All safes will be checked. The duty officer
will spin each safe's dial as part of the
inspection.
Better: Check all safes. Spin each safe's dial
when you inspect it.
• SIX-STEP WRITING PROCESS.
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Research. Start with mind mapping or
brainstorming. This lets the creative part of
your brain work before the ordered part
puts the ideas together. Capture what you
know about your subject.
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Mind mapping Process. This helps determine your
purpose and narrow down your ideas:
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Write topic.
Write down all ideas that come to you about topic.
Determine aim or focus of paper.
Determine your intended audience.
Cross out extraneous ideas that do not relate to your
purpose or audience.
Group remaining ideas.
Eliminate any group or idea that does not support your
purpose.
Assign headings (subtopics) to each group.
Plan - there are three parts to planning:
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Introduction.
Development.
Conclusion.
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Begin by forming an outline from your mind
mapping. Organize the known information
into major parts and organize the groups
internally.
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Establish your controlling idea/bottom line.
This will help you organize the major groups
and check to make sure you have adequate
information to support your bottom line:
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Establishing your bottom line will vary depending on
the organizational style you choose to develop your
idea. A decision paper will need a bottom line that
announces or takes a position on a topic. An
information paper will provide facts. The information
must serve a purpose, and the bottom line has to be
the purpose of the paper. Make sure your bottom is
relevant to the purpose of your paper and to your
audience. Make sure the content focused on a single
ideal; is it clear? Make sure your information
adequately supports your bottom line
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Make sure you define the major parts of your
groups more precisely and focus on each
group, one at a time. You will develop
subordinate controlling ideas relating to each
major part.
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Select the sequence of parts to be more
effective. Choose a developmental style that
will support your bottom line.
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Time - chronological order.
Space - spatial order.
General to Particular - discuss general idea first and
then break down into particular example(s).
Particular to General - discuss particular example(s) first
and then discuss the overall general idea last.
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Comparison/Contrast - discuss all advantages and
disadvantages of your choices.
Analysis - break down into parts.
Cause and Effect - what will the consequences be of an action.
Detail/Example - use examples for support of bottom line.
Definition - explain an abstract concept (not a dictionary
definition).
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Check for final consistency between:
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Bottom line and purpose.
Bottom line and audience.
Bottom line and major parts.
Major parts and minor parts.
Form and Sequence Minor Parts - Need to sequence minor
parts in the base to support the major parts.
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Along each pathway from bottom line to major
part to subordinate part, you must have a
credibility point. Your reader must see the
relevance of this point and how it supports your
bottom line.
 CONCLUSION
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Be brief.
Keep content—and titles—as short as possible to
catch and hold readers’ attention. Use bulleted
lists instead of paragraphs when possible.
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Be specific.
For powerful, precise communication, get right to
the point and say just what you mean. Instead of
“There was a recent increase in sales,” say, “We
sold 12% more software last quarter.”
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Be accurate.
Take time to review what you’ve written to verify
that your facts, and references and each part of
your message are correct.
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Limit pronouns as sentence subjects. Where
possible, use nouns as the subjects of sentences. It
and they can be ambiguous. “The dog chased the
cat. It ran very fast.” Which is the speedy one?
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Be consistent.
To avoid confusing readers, use a consistent style
of wording and a consistent style for formatting of
similar elements.
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Use simple sentences. Readers get lost in long
sentences. To keep your message strong, limit
each sentence to a single concept. Instead of
connecting new thoughts with words like
“however” and “whereas,” use a period and start a
new sentence.
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Put important content first. To catch your
readers’ attention, lead with your core
conclusions, then show how you reached them.
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Stick to a single topic. Try to discuss just one
thing per article, memo, letter, or e‐mail. Your
point stands out when it stands alone.
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Know and target your audience.
Tailor your message to the knowledge and needs
of your readers. Remember to define terms for
those not familiar with them.
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Include a “call to action.” If you seek a
specific result, spell it out. “Please take notes
during the next meeting.”