Transcript Chapter 7 MEMORY AND RETRIEVAL

Chapter 8
MEMORY AND RETRIEVAL
1
Chapter Overview

Memory
» Types
» Ways to enhance memory

Retrieval
» Types
» Ways to improve retrieval
2
Three Types of Memory

Sensory
»e
»I

Short-term (STM)
» Imagery & Discursive

Long-term (LTM)
» Autobiographical &
Semantic
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Methods of Enhancing
Memory

C

Rehearsal

Recirculation

E
Y=mx+b
Y=mx+b
Y=mx+b
Y=mx+b
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Organization of LTM

Semantic (or associative) network
» related to schemas & associations
» set of concepts connected by links
– strong, moderate & weak links

Explore this for the Group Project!!
5
Memory Retrieval

All memories are not
equally accessible!
» Trace strength

Spreading of
activation
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Retrieval Failures

Forgetting = failure to
retrieve information from
memory
» Decay
» primacy effect
» recency effect

Distortion
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Types of Retrieval

Explicit memory
» recognition
» Recall

Implicit
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Methods to Facilitate Retrieval

Stimulus characteristics
» salience
» prototypicality
» redundant cues

What the stimulus is linked to
» retrieval cues


How the stimulus is
processed
Consumer characteristics
» mood
» expertise
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Chapter 8 Review

Memory
» Types
» How to enhance memory
» Organization of LTM
– Semantic (associative) networks

Retrieval
»
»
»
»
Defined
Failures
Types
How to enhance retrieval
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