Web 2.0 - Arteveldehogeschool

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Transcript Web 2.0 - Arteveldehogeschool 

Web 1 - 2 – 3 - X.0

Change from static websites to the Metaweb or
‘intelligent web’
Web 1.0
HTML
Basic language of all internet pages
 HyperText Markup Language
 HTML-code or HTML-tags

<h1>Here comes a header</h1>
 Open and close the tags

Simple HTML page
<html>
<head>
<title>
</head>
<body>
</title>
This part is visible on the screen
</body>
</html>
HTML
<head> Contains information like title, scripts, css,
meta-tags…
<title> Visible on top of browser and in Google search
results
<body>This part is visible on the screen
CSS: Cascading Style Sheet, contain design, colours…
Web 2.0
User generated content

Users create their own content
(Blogs, Facebook, Twitter…)
Collective intelligence: aggregate knowledge of
many individuals (YouTube, Wikipedia,…)
Web 2.0
• The network is the platform
• Local installed software is no longer necessary
• The new software runs on servers on the Internet
• Examples: Wiki, Blog, Social bookmarking,
Video-photo sites, …
• Users add
• It
value
Wikipedia
gets better the more users use them
Comments on Amazon.com, Ebay, YouTube
User generated content

Co-creation or Co-contribution

Example: Coca-Cola & eYeka: Interpreting
‘Energizing Refreshment’ through online co-creation
http://youtu.be/HyLh9jwVCGs

Wikinomics = New economic rules

Working together more easy, faster, better, more cost
effective (Researchers, Human genome…)
Sharing

Sharing more important than controlling
 RSS or Really Simple Syndication: system to share
content (www.protopage.com)
 Social bookmarking: users collect their favorite
sites in personal portals, opening the list to everyone
(delicious.com)
Monitoring
 Monitoring:
 Users
listen to what is said on Social Media
 About a topic, brand, organisation, company,
person,…
 On Blogs, Twitter, Facebook, LinkedIn, YouTube,
Wikipedia, web…
Monitoring
 Monitoring
Tools:
software (free – expensive)
 Hootsuite
https://hootsuite.com/
 Other free monitoring tools (aggregated in Protopage
to bring results together)
www.protopage.com/social-media-monitoring
 E-mail alerts
http://www.google.com/alerts
 Online
Tagging
Always give keywords or ‘tags’ to
objects/data
Users add content (text, photo, video)…
but also the way to classify it all
Folksonomy: method of collaboratively
creating and managing tags (taxonomie)
done by the ‘people (folk)’
New searching stategies by ‘tagging
principle’
Tagging
Delicious
Flickr etc…
YouTube
Twitter
(#hashtag)
Tag of hashtag - importance
Form of communication
 Think about your audience – which tag do
they use?
 Communicate which tag is used
 Used for Ads
 Use a keywordtool

http://www.slideshare.net/timbuckteeth/web-30-the-way-forward
http://www.slideshare.net/timbuckteeth/web-30-the-way-forward
Intelligence
Artificial intelligence
 Personalisation
 Big data / Data Mining
 Apps
 Place (Swarm…)
