Transcript Writing Style for Print V.S. Web

“Writing Style
for
Print V.S. Web”
By
John Morkes and Jakob Neilson
Presenter
Kate Wedic
Writing Style
For the
Medium
Reflects
How
People Read
How and Why
People Read Print
 Left
to Right
 Relaxed Setting
 Process Information
 Take in Big Picture
Print
Writing and Reading
Storytelling
Anecdotal
In-depth
Descriptive
Well Crafted Sentences
F Pattern
Scan
Specific Information
Directed
Web Readers Want to:
Search
Find
Go
Web Readers Do Not Like
Marketing Fluff
Pages That Scroll On
To Read
Web
Writing and Reading
Inverted Pyramid
Use of Hypertext
Use of Graphics
Summarize
Concise
Writing for the Web
Keep Humor to a Minimum
Outbound Links Increase Credibility
Simple and Informal Writing
Readers Do Not Like to Wait
Organize and Categorize Information
Active Style that Assumes Interest
More Writing for the Web
Informative Headings
with Sub-Anchor Links
Minor Points to Detail Major Points
Fonts, Pictures, Color, Bullets etc …
Consider the Reader
Interest
Need
Time
Age
Literacy Level
Attention Span
Seizure Disorders
The Difference
in Writing Style
Reflects
The Difference
in the Ability to
Maintain Attention
to Reading
by Means of the
Medium
Questions?