Transcript Sell Yourself - Using a Digital Portfolio to Brand Yourself in a Tight

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Sell Yourself | Use a Digital
Portfolio to Brand Yourself in
a Tight Job Market
“Nobody’s built like you, you designed
yourself” – Jay-Z
Presented by: Mona Wehbe
9 | 20 |2011
IABC Detroit
+ What We Will Learn
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Why a digital portfolio
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Step-by-step resources
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What to include
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Register your site
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Mobile, SEO, metadata
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Blogging
+ Before the Micro Blog, there was…
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The messenger bird
+ Before the Micro Blog, there was…
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Yellow pages
White pages
+ Before the Micro Blog, there was…
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Wanted Ads
+ Before the Micro Blog, there was…
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Clark Kent, Lois Lane, &
traditional radio
communication
+ Before the Micro Blog, there was…
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I Love Lucy
+ Before the Micro Blog, there was…
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Zack Morris and the
rise of the mobile phone
+ Before the Micro Blog, there was…
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Rise of the
World Wide Web
+Communication Today
Just incase you thought
communication was
getting easier!
+The Conversation Prism
The art of listening,
learning and sharing.
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The Conversation Prism
gives you a whole view of
the social media universe,
categorized and also
organized by how people
use each network.
The Conversation Prism gives you a whole view
of the social media universe, categorized and
also organized by how people use each network.
V 3.0 introduces new groups and networks and
also removes those networks no longer in play.
Use the Conversation Prism to see what you're
missing!
Source: http://www.theconversationprism.com/
+Google
Your portfolio
keeps you in control.
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My Google search results pre
portfolio
+Google
Your portfolio
keeps you in control.
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I don’t model!
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Sure, I’ll claim my Twitter.
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Not my Facebook. Wrong Mona!
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A distant cousin perhaps??
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Totally ME on my jet skis!! 
Beth and ME!
+Google
Your portfolio
keeps you in control.
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Search Results Post
Portfolio
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Build Your Brand | Digital Portfolio
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Benefits
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Students or working professionals find value
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Showcase your capabilities, creativity &
experience
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Supplement your resume during job search
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Get “Googled”
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Don’t be shy, brag a little!
First Step: Host your Site
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Hosting
A web hosting service is a type of
Internet hosting service that allows
individuals and organizations to
make their own Web site accessible
via the World Wide Web
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Hosting:
Domain
Domain names are host names
that identify Internet Protocol (IP)
resources such as Web sites. For example
www.monawehbe.com
Domain:
Data from: www.top10bestwebsitehosting.com
+Design you Web Site
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www.weebly.com
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Drag and drop Web site builder
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100s of professional themes
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No programming required
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Hosting can be included
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Blog function build in
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Multimedia features such as Flash, video,
audio players, slideshows, maps
+Think like an Agency
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Show full scope of your capabilities
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Demonstrate Diversity
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Corporate communications
Event marketing
Public Relations
Digital Media
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Resume
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Contact
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Blog
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Express yourself | what is unique to you?
+Mobile Trends
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70% of the worlds population now have a
mobile phone
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That’s over 5 billion mobile subscribers
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In places like the U.S., it’s 9 in 10 people
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Children are now more likely to own a
mobile phone than a book
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85% of kids owning a phone as to 73%
having books!
Source: digitalbuzzblog.com
+Mobile Trends
Your Web site is automatically optimized for
mobile viewing through Weebly
+SEO, Keywords & Metadata
SEO
[Search Engine Optimization]
Improving the visibility of your
Web site in a search
Metadata
Data that describes other data.
That means keywords that describe
the content or features of your
individual pages that search
engines use to categorize you.
(I’ll explain!)
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Register your Web site
Maximize your exposure
in search engine
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Google, Yahoo, Bing
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View Instructions Online
+Personalize your Portfolio
A blog is built into the Weebly platform for
intuitive integration into your portfolio
+Ethics:101
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Give credit where credit is due. You are
not a one (wo)man show.
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It shows visitors and employers that you
understand the value of teamwork and are
not a spotlight hog
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Don’t steal pictures
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Be smart
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Follow the same rules you would for your
company’s web site as you would your
own.
+Questions
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Need Additional Consultation?
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Mona Wehbe
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(313) 702-1982
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[email protected]
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Digital Portfolio | www.monawehbe.com
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Download this presentation at www.monawehbe.com/blog
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